Ep 202: Shareholders are rewriting the playbook for social change

rich & REGULAR with Kiersten and Julien Saunders

This week, we’re talking about impact investing, which if we’re being honest, is a phrase we used to think was reserved for people who call their parents by their first names. Turns out, it’s one of the closest things we have to financial resistance (with receipts!).

This episode drops on the last Monday of Black History Month 2025, a month that, for once, felt less performative. Not because there wasn’t Black history being made, there was, just like there is every day of the year…but because the usual corporate spectacle was dialed down. The hashtags were quieter, the campaigns were fewer, and the message was clear.

But Black history isn’t something we just look back on, it’s something we build. And for more people than ever, that means thinking differently about where our dollars go, not just as consumers but as investors.

Here’s what we get into:

• Why politicians keep telling us to “mobilize” but rarely mention money
• The Target vs. Costco stock story that shows how companies respond when people start moving their money
• The difference between boycotting as a consumer and influencing as a shareholder
• How everyday investors now make up 25% of stock trading and why that matters
• Why ignoring your investments isn’t neutral and what it means to be intentional with your financial power

And because knowledge without action doesn’t change much, we’re also talking about real steps you can take. Kiersten shares her experience with Invest for Better Circles, a program that changed how she thinks about money and impact (and made her rethink her own investments in the process). Plus, if you’re a Black woman looking for a space to learn about this in community, there’s a new cohort designed just for us. Link below.

TAKE ACTION:

📌 Join the waitlist for the Shifting Wealth, Shaping Futures Circles for Black women
📌 Not a Black woman? No problem. Regular Invest for Better Circles are opening soon too

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