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AI: The Future of Retail Marketing Part 2 with Lindsey Scheftic

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Manage episode 379673230 series 2829840
Inhoud geleverd door Shelley E. Kohan. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Shelley E. Kohan of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

In the second half of our conversation, we learn from Lindsey the importance of the bigger brand work and how it could significantly reduce customer acquisition costs. She urges CMOs to challenge businesses around issues that matter to customers, like sustainability and privacy. Wrapping up, we delve into the power of social media, emphasizing the value of customer engagement and audience involvement in framing your content. Don't miss out on this riveting discussion that offers a deeper understanding of the AI-driven marketing world.
Get ready to unravel the mysteries of marketing with AI as we chat with Lindsey Scheftic, the visionary founder of CMO Sidekick. Lindsey brings her expertise to our table, shedding light on innovative AI companies shaking up the landscape, why authenticity in messaging matters, and the evolving role of the Chief Marketing Officer in the age of AI disruption. She cautions about the pitfalls of releasing too much content too fast - a valuable lesson in the current fast-paced tech environment.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

  continue reading

Hoofdstukken

1. AI: The Future of Retail Marketing Part 2 with Lindsey Scheftic (00:00:00)

2. AI's Impact on Marketing and Messaging (00:00:03)

3. Changing Role of CMO and Brand Importance (00:15:33)

4. Expressing Gratitude and Inviting Audience Participation (00:23:50)

203 afleveringen

Artwork
iconDelen
 
Manage episode 379673230 series 2829840
Inhoud geleverd door Shelley E. Kohan. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Shelley E. Kohan of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!

In the second half of our conversation, we learn from Lindsey the importance of the bigger brand work and how it could significantly reduce customer acquisition costs. She urges CMOs to challenge businesses around issues that matter to customers, like sustainability and privacy. Wrapping up, we delve into the power of social media, emphasizing the value of customer engagement and audience involvement in framing your content. Don't miss out on this riveting discussion that offers a deeper understanding of the AI-driven marketing world.
Get ready to unravel the mysteries of marketing with AI as we chat with Lindsey Scheftic, the visionary founder of CMO Sidekick. Lindsey brings her expertise to our table, shedding light on innovative AI companies shaking up the landscape, why authenticity in messaging matters, and the evolving role of the Chief Marketing Officer in the age of AI disruption. She cautions about the pitfalls of releasing too much content too fast - a valuable lesson in the current fast-paced tech environment.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

  continue reading

Hoofdstukken

1. AI: The Future of Retail Marketing Part 2 with Lindsey Scheftic (00:00:00)

2. AI's Impact on Marketing and Messaging (00:00:03)

3. Changing Role of CMO and Brand Importance (00:15:33)

4. Expressing Gratitude and Inviting Audience Participation (00:23:50)

203 afleveringen

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