AI: The Future of Retail Marketing Part 2 with Lindsey Scheftic

Retail Unwrapped - from The Robin Report

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In the second half of our conversation, we learn from Lindsey the importance of the bigger brand work and how it could significantly reduce customer acquisition costs. She urges CMOs to challenge businesses around issues that matter to customers, like sustainability and privacy. Wrapping up, we delve into the power of social media, emphasizing the value of customer engagement and audience involvement in framing your content. Don't miss out on this riveting discussion that offers a deeper understanding of the AI-driven marketing world.
Get ready to unravel the mysteries of marketing with AI as we chat with Lindsey Scheftic, the visionary founder of CMO Sidekick. Lindsey brings her expertise to our table, shedding light on innovative AI companies shaking up the landscape, why authenticity in messaging matters, and the evolving role of the Chief Marketing Officer in the age of AI disruption. She cautions about the pitfalls of releasing too much content too fast - a valuable lesson in the current fast-paced tech environment.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Hoofdstukken

1. AI: The Future of Retail Marketing Part 2 with Lindsey Scheftic (00:00:00)

2. AI's Impact on Marketing and Messaging (00:00:03)

3. Changing Role of CMO and Brand Importance (00:15:33)

4. Expressing Gratitude and Inviting Audience Participation (00:23:50)