Best of PID—Roger Black (Designer: Rolling Stone, Esquire, Newsweek, New York, Smart, more)

Print Is Dead (Long Live Print!)

WHAT’S BLACK AND WHITE AND RED ALL OVER?

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Roger Black is a pioneer. His art direction of iconic print brands and high-profile redesigns, his early embrace of digital publishing technology, and his typographic innovations are hallmarks of a 50-year, trailblazing career.

He’s refined his design mastery at publications ranging from Rolling Stone to Esquire to Newsweek to The New York Times Magazine. He’s written books and started companies. He’s worked for clients on every continent.

And now, at 73, Black’s focus has shifted to type. More specifically Type Network, a font platform launched in 2016, where he serves as the company’s chairman.

Black’s design legacy not only includes memorable makeovers but also the fundamental need for an underlying reason and purpose behind them, often sophisticated, always functional. Throw in his signature color palette—red, white, and of course, black—and you’re in business.

All that said, Black preaches that the true DNA of a successful brand identity is its typography.

We talked to Black about why he left home in the third grade, how an early blunder almost cost him his publishing career, what it felt like to follow in his mother’s footsteps at The New York Times, what he thinks are the five best-executed magazines of all time, and about why he’s always on the move—and where he’s headed next.

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This episode is made possible by our friends at Mountain Gazette and Commercial Type.

Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2024