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Dino Sofos: Reinventing news with The News Agents
Manage episode 352812973 series 3438425
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To say it’s been a turbulent and unprecedented time in the news cycle over the last few years is now so self-evident as to be almost a cliché.
When Dino Sofos launched Brexitcast at the BBC, it was because he had realised we needed a new way to cover news; and the podcast format allowed the time and space to unwind a deeper analysis of the big topics. Having followed it up with Newscast and Americast, he quit the Beeb to co-found production company Persephonica a year ago and launched The News Agents for Global, bringing with him BBC big-hitters Emily Maitlis, Jon Sopel and Lewis Goodall as presenters.
In this episode of the PodPod podcast, he shares with Rhianna Dillon and Matt Hill everything he has picked up on the journey towards creating a “gold standard” podcast, including: the importance of the producer-presenter relationship, how Maitlis and Sopel have been "de-BBC-ified" but aren't going to be "shock jocks" and the perils of live broadcast versus the benefits of the curated podcast environment. Plus he talks about working with Dua Lipa on foreign-language podcasts and the potential for artificial intelligence to transform the audio medium in the future.
Hosted by Rhianna Dillon, and produced by Emma Corsham for Haymarket Business Media.
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