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All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved. From the makers of Campaign, PodPod’s editorial mission is to serve the people that make podcasting happen, from the talented professionals in front of and behind the micr ...
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Compared to established channels like TV and radio, podcasting is a relatively young medium, and advertisers are still figuring out how best to engage with it. Brand safety and suitability are particularly important concerns - ensuring that a company’s adverts aren’t appearing next to content that doesn’t align with their values or target audience.…
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We're back! The lads decide to dust off the mic to begin their attack on AFL Fantasy 2024 with a special podcast to recap the Continental Tyres AFL Trade Period. The full POD Squad is on deck as Dos, Lewy, Stateo, Holmesy, and Harmey break down all the juiciest acquisitions and the potential fantasy implications (remembering that we're still in Nov…
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The podcast landscape seems to be increasingly dominated by news and current affairs podcasts, with shows like The News Agents, The Daily and Today In Focus becoming a regular staple of their audience’s routines. But what's behind this rise, how are podcasts changing the media landscape, and how are they affecting truth, impartiality and nuance in …
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Podcasting is picking up more traction as a medium for brands looking to reach highly-engaged audiences, but for most advertisers, it’s going to form one arm of a wider multi-channel campaign, rather than running in isolation. However, while this is an effective strategy, it can be difficult to know where to start. This week, Adam Shepherd and Rhia…
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The list of top BBC names who have left the broadcaster to pursue a career in podcasting seems to be growing longer every year, but Shaun Keaveny - a BBC radio grandee who hosted 6 Music's popular breakfast show for almost a decade and a half - is somewhat different. While he's been exploring podcasts for the last few years, via shows like Your Pla…
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One of the beautiful things about podcasting is that absolutely anyone can start a podcast with minimal outlay, and this has led to a thriving independent podcast scene. This also applies to hosting platforms, and while a couple of big names can often dominate the conversation, there is a rich market of providers catering to different use cases. Ma…
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In 2019, Tash Walker and Adam Zmith launched the award-winning history podcast The Log Books, looking at the lives of LGBTQ+ people in Britain based on archived entries from volunteers at this country’s second-oldest LGBTQ+ helpline Switchboard. Since then, the hosts and co-creators of the podcast used their learning and experience to launch their …
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When 66% of consumers say they prefer podcasts to TV, and 76% say they’ve taken action after listening to a podcast ad, investment into the podcast space can look like a no-brainer for brands in 2023. Podcasting is a new medium, however, and incorporating it into your media mix – whether that’s launching your own branded podcast or advertising your…
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As Halloween approaches, many people’s thoughts turn to ghouls, ghosts and goblins - but for some people, it’s a year-round vocation. For Kit Grier Mulvenna and Rory Powers, co-hosts of This Paranormal Life, tales of the weird and inexplicable are their bread and butter, and they’ve allowed the pair to launch their second live tour this year. Cover…
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The British Podcast Awards is one of the big highlights of the industry’s calendar, and this year’s show saw thousands of entries, with hundreds of nominees coming together at London’s Outernet last Thursday to celebrate the very best of podcasting in Britain. The event was a fantastic success, and the PodPod team went behind the scenes at the cere…
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The seventh-annual British Podcast Awards, a night which celebrates excellence in the podcasting industry and honours creators both in front of the mic and working behind the scenes, is taking place on Thursday this week at the immersive entertainment space HERE at Outernet in central London. With just a few more days to go until the ceremony takes…
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All over the world, podcasts are helping creators and audiences connect with each other on the topics they’re passionate about. Whether you’re interested in cooking or crime stories, business growth or Buffy The Vampire Slayer, there’s a podcast out there for everyone - and there’s never been a better time to get involved. PodPod’s editorial missio…
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Diversity and inclusion continue to be a sharp focus for many organisations within the podcast industry, and one of the companies at the forefront of this issue is Content Is Queen, the podcast community and production company established by Imriel Morgan. The company is also behind the International Women’s Podcast Festival, and is co-organiser of…
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Comedian, writer, politics junkie: Matt Forde is many things, and when it comes to podcasting, he’s also many people. His skill as an impressionist has been put to use on Wondery’s British Scandal, where he voices the famous figures behind many of the country’s most jaw-dropping shenanigans. Alongside co-host Alice Levine, he’s retold scandals from…
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For podcasters seeking to build their show into a viable business, there eventually comes a point - if they’re lucky - where they need to start looking at bringing in additional staff to help manage their workload. However, if they’re coming from an independent or creative background, they may not have experience in the process of hiring a team. Ji…
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The AFL Fantasy season is over and we've arrived fashionably late to wrap up the season here on the PODPOD! The lads discuss the GOATS and WOATS of season 2023, their Ben Keays Shorts 'Sh*&test Trade of the Season', and forecast the picks for 2024 that will leave you Lightyears ahead of the competition. Thank you to EVERYONE for listening throughou…
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Although podcasting has been around for decades, for many advertisers, it remains untested territory. There are a range of benefits to including the medium as part of your advertising mix, but convincing brands to take the plunge can be challenging, particularly if they’re heavily invested in more established formats. Matt Rouse is well familiar wi…
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Of all the countless people who’ve met someone at a party and talked about starting a podcast, few have actually gone on to do it - and fewer still have turned the result into a globally successful phenomenon. For Hannah Maguire and Suruthi Bala, hosts of the true-crime podcast RedHanded, this is exactly what happened however, and the show has gone…
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It's Grand Final week for AFL Fantasy coaches and the HiLux — and plenty of hats — are up for grabs! With only two trades left up our sleeves, it's the ultimate make-or-break, do-or-die, nut-crunching moment for every fantasy coach dreaming of greatness (or a spot inside the top 20k for some...). A duo of two-time top 10 finishers in Kyle 'Holmesy'…
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For podcasters, discoverability and audience retention is a constant battle. Even once a listener is subscribed to your podcast, there’s no guarantee they’re going to listen to every episode - so it’s important to make sure you’re doing everything you can to draw them in to each new episode. For smash-hit business and lifestyle podcast The Diary Of…
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Statesman is back for another episode as we head towards the final two weeks of the season! It is do-or-die for all AFL Fantasy coaches vying for the HiLux, a hat, or bragging rights in their home league, as matchups remain key with just two games to go. Dos, Holmesy, and Stateo discuss the AFL's new Ryan Crowley - Finn Maginness, whose tagging pro…
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Podcasting is a medium of many diverse genres, and while there may be a preponderance of documentary and chat-based podcasts filling the charts, fiction podcasting is quietly growing in popularity, with scripted drama becoming more and more attractive to larger studios. Boom is a fiction podcast, loosely framed around the Enron scandal, which launc…
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The Statesman is back! Our favourite fossil returns in a great time of need as Nick Daicos is ruled OUT for the remainder of the AFL Fantasy season. Stateo, Lewy, Harmey, and Dos discuss all your possible options to replace him, then touch on all the other hot topics for the week, including Luke Jackson on fire, Jack Ziebell's retirement/seagull to…
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The PODPOD bring back an old favourite, busting out a draft-style best 22 episode for the run home! Dos, Lewy, Holmesy, and Harmey go pick-by-pick in a snake draft to find the players who will have the hottest form for the run home. But that's not all! Our hot topics include whether Touk Miller's tagging role will impact coaches (positively or nega…
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While featuring guests on a podcast can bring about many advantages like expanding your audience reach, it can also get very complicated. Last-minute dropouts, conflicting schedules, and time spent emailing back and forth can all lead to extra stress and sometimes choosing not to have guests on at all may be the right call. That’s why comedy podcas…
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When a podcast becomes an unexpected hit, its creators can leverage that success in a number of different ways. The creators of the Football Ramble podcast chose to parlay their success into the creation of Stak - a podcast production company-cum-network that operates a number of successful shows across a variety of different genres. With more than…
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This episode is brought to you by FoodGrid.com! Tell your friends it's cool, thanks. On the podcast this week, Lewy, Harmey, Holmesy, and TBD (Top Bloke Dossy) discuss all the latest AFL Fantasy rumblings as we head into the FINAL FIVE WEEKS of the season! Is it time to start streaming positions to get that juicy matchup-based sugar hit (we see you…
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When the news broke that Alastair Campbell was starting a podcast with former Conservative minister Rory Stewart, few could have predicted just how much of a splash it would make. Fast-forward a year, however, and The Rest Is Politics has become a firm fixture on the UK’s top podcast charts, and sold out multiple live shows in scorching time. It re…
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Controversy hits the PODPOD as a friendship altering decision is made in the Holmesy-Dossy Derby. The lads fight through some heated debates surrounding fantasy etiquette and what constitutes a ‘Dog Act’ before tackling some of the biggest AFL Fantasy hot topics for the round ahead! Max Gawn is back playing ruck, Steven King unleashed Sam Flanders …
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Stewie Dew is let go by the SUNS and replaced by decorated author, Stev(ph)en King. The lads ponder how the new move will affect the lives of fantasy coaches going forward, before hitting all the other HOT topics for the week - including the long-awaited return of James Sicily. Harmey reveals his Tasmanian bond with someone only known as 'Crab Man'…
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For many podcasters, quitting their ‘day job’ to focus on podcasting full time is the ultimate goal - but when you’re still building an audience, that can feel a very long way off. For Mike Muncer, however, this dream is now a reality. In 2021, Muncer made the decision to put his career as a television producer on hold, concentrating all his effort…
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Like football, brand marketing is fundamentally about goals - and podcasts can be an excellent way of achieving those goals. One brand that has realised the potential of this approach is sports media company Footballco. In addition to brands such as Goal and Mundial, it also operates the Footballco Business Podcast, which it uses to forge relations…
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After a monster week from coaches that saw par pushing the 2500 mark, Holmesy and Harmey sit down with Warnie and Nathan and discuss how coaches can potentially find a point of difference against a competition that is flying. The boys give their Lux or Sux, deliver their iconic strategy Roundtable discussion, talk about all the rookie options that …
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With nearly 465 million people forecasted to listen to podcasts next year and more than 500 million in 2024, there is a huge captive audience to be engaged with. But in an increasingly crowded space, it can be very difficult for podcasters to make their voices heard above the noise. An innovative marketing strategy is the solution and in this episo…
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We're through the byes but there are still EIGHT WEEKS to go! Dos, Lewy, Holmesy, and Harmey decide it's time to find the diamonds in the rough to win you the Lux, a hat, or maybe just some pride — in The Buzz Lightyear Draft! Plus, the lads cover all the hot topics including Elliot Yeo's injury, Harry Himmelberg's legitimacy, Callum Mills' juicy p…
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One of the main attractions of podcasts for many brands is their ability to tap into specific demographics and interests - and few have harnessed that ability more effectively than Marvyn Harrison. As well as being the chief growth officer for BELOVD Agency and a published children’s author, Harrison is the founder of Dope Black Dads - a podcast by…
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Setting up a podcast recording can be a fiddly and tedious process, full of wires, boxes and dials - which is why Nomono’s Sound Capsule turned so many heads when the company first started showing it off earlier this year. Promising a straightforward, user-friendly setup, a self-contained unit and automatic voice levelling and noise reduction, this…
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The PODPOD crew are joined by avid salary cap enthusiast, Stevie Fizz, to discuss all the ins and outs of AFL Fantasy action as we approach the final bye-round! The lads discuss some concerning news from cousin Popowski, whether it's finally time for Sam Flanders to shine, and we learn more about Harmey's fascination with Clarry's blister. Plus, Do…
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Video is becoming an increasingly important tool for podcasters, with short-form video platforms like TikTok gaining particular attention as a key way to build audiences. While many podcasters are using TikTok to grow their brand, however, Some TikTok creators are going the other way, and moving into podcasts. This week, Adam Shepherd and Rhianna D…
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What a week! In a challenging week for many AFL Fantasy coaches, our very own Holmesy went BANG, soaring him up the ranks to sit FOURTH OVERALL*!!! * ...for the round. The PODPOD crew investigate the James Sicily scenarios (now that he's appealing his three-match suspension), including who may benefit in his absence should he indeed cop a lengthy b…
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Although it’s a digital medium, podcasting isn’t as data-rich a medium as many advertisers might expect. Modern marketing strategies rely heavily on data, but that data has to be woven together from a variety of different sources, including tracking pixels, on-platform information and old-fashioned surveys. SXM Media, advertising arm of Sirius XM H…
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One week down and now our trade targets are clear — get the players coming off their bye! A duo of two-time top ten finishers (Holmesy and Harmey), along with Lewy and Buzz, go through each of the four teams coming off the round 12 bye (Brisbane, Fremantle, Sydney, and Saint Kilda) and reveal their top THREE targets from each team! PLUS: Are Tun Mi…
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Podcasting has turned out to be a popular medium for a huge variety of different people, but if there's one group that's taken to it more than any other, it's comedians. Comedians are still among the most prolific podcast hosts; Welsh comic Elis James, for example, has hosted a number of shows with collaborator John Robins, as well as The Socially …
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