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To Grow Your Business, Become a Thought Leader
Manage episode 189655123 series 1155189
Inhoud geleverd door David Gallello and PNC Bank. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door David Gallello and PNC Bank of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners.
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