Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Minisode - 2023 Global Comms Report Recap by Cision and PRWeek
Manage episode 363650133 series 2797941
Inhoud geleverd door Lexie Smith. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Lexie Smith of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward.
Here’s what you’ll learn:
- Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision
- Who has the power to persuade in the media industry globally and within the United States
- Top platform preferences of communications professionals and PR pros
- Mainstream journalists were rated the top in the US for “Most Influence”
- The least influential groups globally and in the US
- Content considerations statistics on what audiences want to see in 2023
- Resources Lexie is looking at for PR day to day
- And More!
Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/
Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
Instagram: @theprbar_inc
138 afleveringen
DelenManage episode 363650133 series 2797941
Inhoud geleverd door Lexie Smith. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Lexie Smith of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward.
Here’s what you’ll learn:
- Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision
- Who has the power to persuade in the media industry globally and within the United States
- Top platform preferences of communications professionals and PR pros
- Mainstream journalists were rated the top in the US for “Most Influence”
- The least influential groups globally and in the US
- Content considerations statistics on what audiences want to see in 2023
- Resources Lexie is looking at for PR day to day
- And More!
Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/
Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
Instagram: @theprbar_inc
138 afleveringen
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Pitchin' and Sippin' with Lexie Smith
In this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work. This week, Lexie Smith and Daniela Albertina dive into the evolving landscape of podcasting as we head into 2025, exploring critical trends and strategies for effective pitching. Lexie and Daniela provide actionable tips for maximizing the podcast guest experience, from preparing for recordings to promoting episodes after they go live. They stress the importance of research, connection, and authenticity in building rapport with hosts and audiences. With the rise of video podcasting and platforms like YouTube, they discuss the need to adapt content for different media, noting that a show's performance can vary significantly across platforms. Listeners will walk away with a clearer understanding of how to pitch effectively and navigate the complex world of podcasting in 2025, focusing on building genuine connections and delivering impactful content. Here’s What You’ll Learn: Why downloads don’t always measure a podcast’s true value and how to find worth in smaller audiences. How can we focus on niche topics and reach an audience that’s truly interested rather than prioritizing large numbers alone? Tips on making your host feel comfortable and engaged can improve the interview and increase the likelihood of being invited back. How to work with or without show-provided graphics to amplify your episode after it airs, including creating your assets if necessary. Insights on why video-based podcasts on YouTube are rising and how to adapt content for YouTube’s SEO requirements. Tips on tailoring titles, descriptions, and tags for different platforms like YouTube, TikTok, and Instagram to increase reach. Despite shifts and how authentic voices drive podcast longevity, podcasts remain a powerful medium. From media training to research, learning how being a well-prepared guest can lead to more podcast opportunities. Listener Links: Instagram: https://www.instagram.com/danyalbertina/ YouTube: https://www.youtube.com/@danyalbertina1989/featured Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/…
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Pitchin' and Sippin' with Lexie Smith
In this episode, Lexie Smith and Joni Sweet dive deep into the do's and don'ts of pitching for holiday gift guides, offering invaluable insights for publicists and brands eager to make their mark. Joni Sweet has been a writer, editor, and content strategist for over 13 years. Her work has been published by TIME, National Geographic, Forbes, Lonely Planet, SELF, Real Simple, Frommer's, and dozens of other publications. She also offers consulting services to help publicists deepen relationships with journalists, develop smarter pitching strategies, and troubleshoot challenges, earning media coverage for their clients. Joni shares her experience working with PR professionals, highlighting common pitfalls, such as excessive follow-ups and pitching irrelevant products. With holiday gift guide season in full swing, she emphasizes the importance of timely and targeted pitches. Joni advises publicists to curate their submissions, showcasing only the most unique and giftable products rather than overwhelming her with options. She also explains her selection process for gift guides, which involves thorough organization and a keen eye for what resonates with readers. Tune in for essential tips on crafting compelling pitches, understanding seasonal trends, and navigating the competitive landscape of holiday gift coverage. Here’s What You’ll Learn: Learn about frequent errors publicists make, like excessive follow-ups and irrelevant product pitches. Discover that opportunities for pitching gift guides can extend into November and December due to evolving trends. Get tips on curating your pitches—showcasing only the most unique and giftable products. Learn how Joni selects products for gift guides, including the need for diversity in price points and categories. Find the key elements that should be included in every pitch, such as product links and high-quality images. See how a writer's interests can influence the types of gift guides they create. Gain insights into how many follow-ups are appropriate and how to execute them respectfully. Understand the pitfalls of pitching through social media DMs and the preferred communication channels. Listener Links: Substack: https://jonisweet.substack.com/ Website: https://www.jonimsweet.com/ X: https://x.com/JoniSweet Instagram: https://www.instagram.com/jonisweet/?hl=en LinkedIn: https://www.linkedin.com/in/jonisweetwriter/ Flash Consulting: https://www.jonimsweet.com/coaching-services/p/flash-consulting Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/…
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Pitchin' and Sippin' with Lexie Smith
1 Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson 37:23
In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina sharing her candid thoughts on why press releases no longer hold the power they once did. Lexie and Christina discuss how publicists must adapt their strategies to stand out in an oversaturated industry as the media landscape becomes increasingly challenging and reliant on affiliate marketing and paid placements. Here’s What You’ll Learn: The difference between earned media and paid-for-play TV segments and how to leverage each. How to legally share media appearances, including what to avoid when using logos or video clips. When paid media placements might be worth the investment, what should be considered before committing? Why press releases have lost effectiveness and what works better in today's PR landscape. How affiliate programs are now essential for product-based companies seeking media coverage. Content creation, blogging, and SEO support PR strategies and client goals. How has the shift in the media industry made pitching harder, and what tactics help cut through the noise? The role of affiliate marketing in media placements, especially for significant outlets like Cosmopolitan and Good Morning America. Common misconceptions around earned vs. paid media and how to communicate this to clients. The importance of personalized pitches and building relationships with journalists over-relying on outdated methods like press releases. Social Links: BusinessWebsite: https://www.mediamavenandmore.com/ 35 Things and More: https://www.mediamavenandmore.com/35-things/ Personal Website: https://christinanicholson.com/ Lifestyle Blog: https://christinaallday.com/ Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Lifestyle Instagram: https://Instagram.com/ChristinaAllDay Professional Instagram: https://Instagram.com/MediaMavenAndMore LinkedIn: https://LinkedIn.com/in/ChristinaAllDay Pinterest: https://Pinterest.com/ChristinaAllDay Professional YouTube: https://Youtube.com/c/MediaMavenAndMore Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on Link…
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Pitchin' and Sippin' with Lexie Smith
1 Hospitality PR and Scaling a Remote PR Agency with Whitney Lee of True Story Public Relations 36:59
In this episode of Lexie Smith sits down with Whitney Lee, APR, CPRC, a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message. Today, True Story has grown into a fully remote agency of ten, serving clients all over the US and internationally. She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times, and one of United Way’s 40 under 40. Whitney provides insight into scaling her agency, staying within her niche, and the unique challenges of managing a remote workforce. She also dives into the importance of travel and how being mobile helps inspire creativity and strategy for her hospitality clients. The episode also touches on the intricacies of hospitality PR, from building relationships in an industry where connections are key to managing complex client expectations. Whitney explains how her agency focuses on a triad approach of PR, social media, and email marketing to build a holistic marketing strategy for clients. For listeners looking to grow their own PR firms, Whitney offers valuable advice on networking within the hospitality sector and leveraging client relationships to expand business opportunities. Here’s What You’ll Learn: How Whitney Lee grew her PR agency from a small beach town in Florida to an international, award-winning firm. The unique challenges and rewards of running a fully remote, all-female team of 10 in the hospitality industry. The importance of maintaining flexibility while balancing the demands of a remote team in different time zones. Why relationships are vital in the hospitality industry and how networking helps agencies grow. The misconceptions around PR and what true media relations and earned media look like in the hospitality space. Whitney’s method of finding inspiration by visiting hotels and restaurants during her travels to gather insights for her clients. How Whitney has leveraged her hospitality background to secure diverse clients from luxury resorts to aquariums and sailing lines. The key differences between PR, social media, and email marketing, and why having all three in sync is crucial for business growth. Tips for breaking into the hospitality PR industry, especially for those without prior hospitality experience. Insight into the value of offering core services like media relations, award submissions, and thought leadership in PR. Social Links: Website: https://truestorypr.co/ Instagram: https://www.instagram.com/thewhitneylee/ Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/ Learn about THEPRBAR Agency: https://www.theprbaragency.com/ Instagram: https://www.instagram.com/theprbar_inc/…
In this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc. From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today! Here’s What You’ll Learn: Discover why Pitchcraft is a valuable platform for lifestyle and hospitality PR professionals. Learn how pitching TV hosts, rather than producers, can increase media coverage and sales. Understand the benefits of founder-led outreach in influencer marketing to avoid large influencer fees. Explore how LinkedIn follow-ups with podcast hosts and producers can improve response rates. Get tips on utilizing the Quoted platform by responding quickly to PR queries. Hear insights on how being among the first to pitch in PR platforms can lead to higher success rates. Find out how TV appearances can impact sales and brand visibility within a short time frame. Learn creative ways to adapt your outreach when encountering email deliverability issues. Gain insights on building genuine relationships with influencers through personalized outreach. Explore how PR best practices evolve and why experimenting with new tactics is crucial for success. Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/ Go back to the homepage…
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Pitchin' and Sippin' with Lexie Smith
In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on keynote stages worldwide. Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and more. Marie authorizes the Amazon best-sellers Social Your Book Launch and Spread Your Idea. She is a two-time TEDx speaker and a keynote speaker. Marie shares her journey from jazz musician to digital marketing expert and successful speaker coach, having placed over 100 clients on TEDx stages worldwide. Whether you’re a budding speaker or a seasoned pro, Marie’s insights will help you confidently navigate the TEDx application landscape. Marie also discusses the broader speaking landscape, comparing TEDx to keynote opportunities. She provides valuable tips on creating a "speak to sell" strategy, focusing on identifying pain points for potential clients and leveraging speaking engagements for business growth. With a wealth of experience and a passion for empowering thought leaders, Marie offers actionable advice that can help anyone looking to elevate their public speaking game and make a lasting impact. Tune in to learn how to turn your ideas into powerful presentations and unlock new opportunities on the global stage! Here’s What You’ll Learn: Learn the distinctions between TED and TEDx, including the application process and the types of talks allowed. Discover how to select a compelling and relevant topic that resonates with a global audience. Gain insight into the specific guidelines TEDx organizers look for, such as avoiding political or religious agendas. Understand the importance of providing clear, actionable takeaways that your audience can implement immediately. Learn effective strategies for applying to TEDx events, including preparing a strong video pitch and written blurb. Discover how to handle rejection and keep applying to different TEDx events until you find the right fit. Understand the distinction between TEDx talks and keynote speeches, including their formats and purposes. Explore how to structure your talk to effectively address audience pain points and promote your services. Learn how to maximize both paid and unpaid speaking engagements for business growth and networking. Get actionable advice on refining your message and presentation skills to captivate your audience and enhance your speaking career. Social Links: Website: https://www.incontrera.com/marie-incontrera Instagram: https://www.instagram.com/marieincontrera/ LinkedIn: https://www.linkedin.com/in/marieincontrera/ Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about GROWTH MODE Agency:…
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Pitchin' and Sippin' with Lexie Smith
In this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, John’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling. Lexie and John delve into the intricate dynamics of brand storytelling and media strategies. They explore the importance of crafting a cohesive brand narrative and discuss how brands can navigate the often complex landscape of both media strategies. John emphasizes that successful marketing today requires more than effective campaigns—it demands a thoughtful integration of top-of-funnel brand-building efforts and bottom-of-funnel performance tactics. John also provides practical advice for businesses, whether they're just starting out or scaling up. He discusses how brands can effectively leverage paid media to generate earned media, stressing the importance of creating engaging content that resonates with audiences. This episode is a must-listen for anyone looking to refine their brand strategy and harness the full potential of both paid and earned media. Here’s What You’ll Learn: Understand why a brand's content is a crucial reflection of its identity and how it can influence audience perception. Learn how to balance large-scale, brand-building campaigns with tactical, performance-focused marketing efforts. Discover how to use paid media not just for immediate results but to test and refine content strategies that can generate organic, earned media. Explore the potential of newer advertising platforms like connected TV for reaching audiences in innovative ways. Get insights into using paid media for AB testing to determine which messaging resonates best with audiences before full-scale deployment. Learn how partnering with influencers can be a cost-effective way to amplify brand stories and create engaging content. Understand how to create effective content strategies on a smaller budget and why foundational content development is crucial before scaling paid efforts. Emphasize the importance of knowing where your audience spends their time and tailoring content and advertising strategies accordingly. Find out how to identify and exploit niche market opportunities that can offer high rewards for brands willing to diverge from traditional tactics. Gain insights into effectively integrating paid and earned media strategies to maximize impact and drive brand success. Social Links: LinkedIn: https://www.linkedin.com/in/johnsampogna/ Wondersauce: https://www.wondersauce.com/ Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR:…
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Pitchin' and Sippin' with Lexie Smith
1 BDG Commerce Writer and Journalist Jessica Booth on Pitching Products and the World of Commerce 32:03
In this episode, Lexie Smith sits down with Jessica Booth, a freelance writer, former editor and a Commerce Writer for leading global media company BDG. She has written for a wide variety of outlets, including Refinery 29, Bustle, Elite Daily, Parents, Brides, What To Expect, The Knot, People, The Bump, Reviewed, The Daily Beast, Forbes, Insider, Cosmopolitan, She Knows, Romper, and Food & Wine. Jessica covers tons of different topics, but specializes in parenting and commerce writing. In this episode, Jessica delves into the intricacies of commerce writing, detailing her journey from editorial assistant to managing editor and now a key player in BDG’s dedicated commerce team. She explains how commerce writing often revolves around assignments rather than pitches and discusses the distinct roles of assignment-based and freelance commerce writing. Jessica also shares insightful tips on what makes a pitch stand out, emphasizing the importance of clear, concise communication and relevant product information. She breaks down her process for evaluating products, highlighting the significance of personal experience and customer reviews. As the discussion turns to the impact of AI on journalism, Jessica expresses her concerns while also acknowledging the potential benefits. Whether you're a publicist looking to refine your pitch strategy or a journalist navigating the evolving media landscape, this episode offers valuable perspectives on pitching and product evaluation in commerce. Here’s What You’ll Learn: Details about Jessica's extensive career from her beginnings as an intern at Redbook to her role as a freelance commerce writer for BDG and other prominent outlets. The nuances of commerce writing, including how Jessica manages assignments for different brands under BDG and the specific focus areas of her work. The difference between freelance commerce writing and in-house roles, including how product pitches are handled in each context. Insights into what makes a successful product pitch, including the importance of getting straight to the point and providing essential assets like product links and images. How assignments work in the commerce writing field, from how Jessica receives them to the creative liberties allowed in her roles. How holiday gift guide pitches are managed Jessica’s perspective on the potential impact of AI on the commerce writing industry and its effects on jobs and the writing process. Jessica’s preferences for receiving product pitches, including the type of information she values and how she likes to be approached How Jessica sources and evaluates products for inclusion in her articles How to connect with Jessica Booth for media and PR inquiries Listener Links: Instagram: https://www.instagram.com/jboothyy Twitter: https://x.com/JBoothyy LinkedIn: https://www.linkedin.com/in/jessicabooth1031/ Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/…
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Pitchin' and Sippin' with Lexie Smith
In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lexie argues that this emerging category needs its own definition to reflect better the current media environment, where boundaries between these traditional categories are increasingly blurred. She provides compelling examples, such as awards programs and paid contributor networks, illustrating how this gray zone operates. Lexie further explores how integrating this new category into media strategies can enhance credibility, visibility, and engagement. She emphasizes recognizing and leveraging these hybrid opportunities to fill gaps in traditional media approaches and drive more effective PR outcomes. Lexie calls on PR professionals and marketers to embrace this shift as the media landscape evolves, suggesting a collaborative effort to define and name this new category. Tune in to hear her call to action and discuss categorizing and utilizing this hybrid media approach. Here’s What You’ll Learn: Learn about the emerging hybrid media category that blends paid and earned media elements. Understand the conventional media categories of paid, earned, and owned and how they currently shape PR strategies. Discover what separates this new category from traditional media types and why it needs a distinct definition. Explore real-world examples such as awards programs, paid contributor networks, and affiliate programs that fit into this hybrid category. Understand PR professionals' common resistance and confusion when integrating gray zone opportunities. Learn about the advantages of leveraging paid meets earned media, including enhanced credibility, increased visibility, and effective content creation. Find out how to incorporate gray zone opportunities into your overall media strategy for more comprehensive and impactful PR campaigns. Discover best practices for budgeting and preparing for gray zone media opportunities to maximize their effectiveness. Learn how to amplify gray zone media placements across owned media channels like social media, newsletters, and websites. Engage in the conversation about defining and naming this new media category, and contribute your thoughts on what it should be called. Social Links: Link to Article: https://www.linkedin.com/pulse/grey-zone-its-time-define-fourth-pillar-media-coverage-lexie-smith--mpt8c/?trackingId=mH%2BGVqr4R%2B2ksLkcBaCk1g%3D%3D Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/…
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Pitchin' and Sippin' with Lexie Smith
In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainment topics. Emily talks about the symbiotic relationship between social media and traditional journalism, revealing how platforms like TikTok have reshaped the way trends are identified and reported. Emily also discusses the challenges and rewards of juggling multiple roles, including her work with QVC and various editorial assignments. She offers valuable advice on pitching strategies, emphasizing the importance of relevance and timing in reaching out to journalists. Tune in to discover Emily's approach to staying ahead of trends and her tips for efficiently managing the myriad responsibilities of a multifaceted media career. Whether you're a budding trendspotter or simply curious about the industry's inner workings, this episode is packed with actionable insights and behind-the-scenes stories. Here’s What You’ll Learn: About Emily’s journey from a speech major with a passion for politics to a multi-platform journalist and TV personality specializing in beauty, fashion, and lifestyle. How Emily transitioned from print journalism to television How freelancing has allowed Emily to juggle multiple roles and projects Strategies for spotting trends, including the importance of observing shifts in fashion and beauty and leveraging social media insights. Why TikTok is crucial for trendsetting and how it surpasses other platforms like Instagram in influencing trends and consumer behavior. Preferences for receiving pitches, including the best days and times for outreach and the impact of timely and relevant follow-ups. How Emily integrates social media into her journalism, using platforms like Instagram and TikTok to enhance her storytelling and trend analysis. How to balance a demanding career with family life How to build important relationships with publicists and brand representatives and stay informed about emerging trends and opportunities. Social Links: Website: https://emilylfoley.com/ Instagram: http://www.instagram.com/emilylfoley Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Instagram: https://www.instagram.com/theprbar_inc/ Go back to the homepage…
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Pitchin' and Sippin' with Lexie Smith
In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today. Peter's conversation delves into the core principles of SOS, highlighting its simplicity and efficiency in connecting reporters with knowledgeable sources. He shares insights on how SOS improves upon its predecessor by incorporating the immediacy and directness that made HARO a game-changer in the PR world. Peter also offers valuable tips for crafting effective pitches, stressing the need for brevity and relevance. Tune in to discover how SOS is setting a new standard in media sourcing and learn from Peter’s extensive experience in both journalism and entrepreneurship. Here’s What You’ll Learn: Discover how Peter transitioned from a journalism major and fashion photography student to a successful entrepreneur and media expert. Understand the origins and evolution of Help A Reporter Out (HARO), the revolutionary platform for connecting journalists with sources. Learn about SOS, Peter's latest venture designed to improve and simplify the way journalists find sources, and how it builds on his previous work with HARO. Explore how Peter built trust over his career and why it is crucial for successful PR and media relations. Discover why the immediacy of email communication was a key factor in HARO's success and how SOS maintains that principle. Gain insights into how Peter's personal network and interactions have contributed to his success and the growth of SOS. Learn about the strategic partnership between SOS and Muck Rack, and how it enhances the value of both platforms for journalists and sources. Understand the common pitfalls in PR and media relations, such as off-topic pitching and unnecessary preliminary information requests. Hear Peter's advice on how PR professionals can make journalists' lives easier and the broader impact of creating valuable, respectful relationships in media. Social Links: Website: https://www.shankman.com/ LinkedIn: https://www.linkedin.com/in/petershankman/ Instagram: https://www.instagram.com/petershankman/?hl=en Sun Moon Rising Wine - the world's first astrology-inspired wine brand - is offering all Pitchin' and Sippin' listeners 10% off their first purchase. Visit sunmoonrisingwine.com and use promo code PITCHIN10 at checkout. Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode: https://www.growthmodeagency.com/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/ Instagram: https://www.instagram.com/theprbar_inc/…
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Pitchin' and Sippin' with Lexie Smith
1 Journalist & Communications Pro Imani Bashir on When to Pitch a Freelancer and Creating Measurable Content Strategies 36:02
Journalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abroad. Imani has lived in five countries and has written for some of the most prestigious publications worldwide, including The New York Times, Forbes, Glamour Magazine, Travel + Leisure , and more. In 2021, she was the recipient of Adweek's "Shine 'A' Light Award" for her dynamic voice as a journalist and content within the travel industry. Today, in addition to being a freelance journalist, she serves as the Director of Communications of BEAM (The Black Emotional and Mental Health Collective). In this first episode of season 7, Imani Bashir recounts how her experiences, from launching a luggage company during the pandemic to navigating the complexities of her current role, have shaped her approach to creating impactful content. Imani emphasizes the importance of aligning content with an organization’s mission and measuring its effectiveness through both quantitative metrics and qualitative feedback. The conversation also explores Imani’s process for pitching and managing freelance assignments. She discusses the balance between cold pitching and responding to incoming opportunities, highlighting the importance of understanding the unique needs of each publication and editor. Whether it’s crafting a compelling story from a PR pitch or ensuring that content resonates with its intended audience, Imani offers valuable insights into the art of effective communication and strategy. Here’s What You’ll Learn: How Imani Bashir got her career start Best practices for pitching freelancers effectively. Strategies to create content that delivers measurable results. Insights into the evolving role of freelancers in the media landscape. Tips for crafting compelling pitches that capture attention. Imani Bashir's experiences and lessons from working with top publications. Key factors that contribute to successful content strategies. More about BEAM and their experiential learning style And more! Guest Social Links: Instagram: https://www.instagram.com/sheisimanib/ LinkedIn: https://www.linkedin.com/in/imanibashir/ Website: https://sheisimanib.com/about-me Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency Here: https://www.growthmodeagency.com/ Instagram: https://www.instagram.com/theprbar_inc/ Connect with Lexie on LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/…
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Pitchin' and Sippin' with Lexie Smith
Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer! Submit pitches online at theprbarinc.com/podcasts Email topic requests to pitchinandsippin@gmail.com Sign up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/ Don't forget to hit subscribe wherever you watch and listen so you don't miss the first episode of Season 7!…
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Pitchin' and Sippin' with Lexie Smith
This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the season. From freelance journalists to higher-ups at significant outlets, Lexie breaks down 8 core takeaways about the future of the media and journalism world. Here’s What You’ll Learn: Lexie’s reflections on her interviews with journalists on Season 6 The effect AI has had on these journalist's careers and the media world Core takeaways about the differing personal pitching preferences of journalists The influence of the business of media and how it differed guests based on their title How many more things are being put on journalist's plates in this day and age The influence of the rise of Substack and the decline of X And more! Listener Links: Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Listen to Season 6: https://theprbarinc.com/podcasts/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Instagram: @theprbar_inc…
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Pitchin' and Sippin' with Lexie Smith
Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021 , after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of the first mainstream, digital media offerings for Indigenous people. Prior to joining HuffPost, she was editor-in-chief of the leading Black digital publication, The Root. Belton grew the award-winning site's traffic by 300 percent within her first year leading its newsroom. A 20-year-veteran of journalism, blogging, and writing, Belton is also known for being one of the first black women to lead a writer's room in late night when she was head writer for BET's talk show, "Don't Sleep" in 2012. She was also the creator and author of the popular, former politics and pop culture weblog, The Black Snob. In this episode, Lexie and Danielle Belton discuss all things journalism and the ever-changing media landscape. She breaks down what she believes is impacting the journalism landscape, both positively and negatively, and what needs to happen to save the media industry at large. Lexie wraps up the episode by asking Danielle about her personal pitching preferences. Here’s What You’ll Learn: Danielle Belton’s career cliff notes How Daniella got into journalism Her journey to becoming editor-in-chief of HuffPost What her average day looks like in her role as editor-in-chief at the HuffPost The pros and cons of advertising revenue when it comes to media and journalism Her thoughts on the role journalism leadership plays in the overall state of the industry What she sees that is negatively impacting the industry How she believes we can save the Journalism industry Her personal pitching preferences And more! Listener Links: Twitter: https://twitter.com/daniellecbelton?lang=en Instagram: https://www.instagram.com/beltondanielle/?hl=en Threads: https://www.threads.net/@beltondanielle?hl=en LinkedIn: https://www.linkedin.com/in/daniellebelton/ Substack Profile: https://daniellebelton.substack.com/ Huff Post Profile: https://www.huffpost.com/author/danielle-belton Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/ Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/ Learn about Growth Mode Agency: https://www.growthmodeagency.com/ Instagram: @theprbar_inc…
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