Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co

Pitchin' and Sippin' with Lexie Smith

As an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior to founding Victoire & Co, Rachel spent more than a decade at agencies, including on the accounting side, developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, and CVS.

In this episode, Rachel talks through her career journey and the agency world she was in for many years before founding her company, Victoire & Co. Rachel defines and decodes what an RFP (Request for Proposal) is for listeners and walks them through various types of proposals. She offers tips on how to create an effective RFP, how to submit a winning RFP proposal, what opportunities are worth pursuing, and more.

Here’s What You’ll Learn:

• What is an RFP (Request for Proposal)
• Detailed differences between types of RFPs
• Tips on what should be included in a RFP
• Other names and acronyms used in lieu of an RFP - such as Client Brief or RFI
• Tips on how to win a client brief and Rachel’s thoughts on what opportunities are worth pursuing
• Tips on defining your own brand and positioning
• Tips on creating filters for evaluating client opportunities
• What decoding a brief looks like for Rachel and her company
• What a search consultant does and the process of matching agencies and clients
• The importance of understanding what makes your brand and agency unique
• The different buckets to consider when looking at a prospective client’s goals
• And more!

Listener Links:

• Company: Victoire & Co (pronounced Vik-TWAR)
• Website: https://www.victoireco.com/
• LinkedIn: https://www.linkedin.com/in/rachelmhuff/

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