Peppered: A Food and Beverage Marketing Podcast « »
#12 The Story of MoonPie's Twitter and Landscape of Online Culture with Patrick Wells

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On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss: · Relating to online culture · How to create a viral moment · What most brands are doing wrong on social media · Can social media really drive sales? · What’s next for brands on social media? · And much more

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