Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Manage episode 416103437 series 2928482
Inhoud geleverd door Patch and Switch, Joey Snow, and Rick Claus. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Patch and Switch, Joey Snow, and Rick Claus of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
It's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch.
And now... three guys who are trying to figure out of this podcast runs automatically
It's Patch and Switch!
Geek comedy and tech humour on a Friday. what could be better?
138 afleveringen
DelenManage episode 416103437 series 2928482
Inhoud geleverd door Patch and Switch, Joey Snow, and Rick Claus. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Patch and Switch, Joey Snow, and Rick Claus of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
It's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch.
And now... three guys who are trying to figure out of this podcast runs automatically
It's Patch and Switch!
Geek comedy and tech humour on a Friday. what could be better?
138 afleveringen
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1 Boat2BoatCabless USBCondom BangWord 1:03:23
1:03:23 
Later Afspelen 
Later Afspelen 
Lijsten 
Vind ik leuk 
Leuk1:03:23
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... here they are back from whatever hiatus from whatever things they do... why is this show only every other week? I need to get paid.... someone needs to pay me more.... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?…
1 WeaningOrWaning CT$ Syarkink 1:01:46
1:01:46 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:01:46
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who make more drama during a routine server reboot than a 1980's afternoon soap opera... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 Knob MFnAuthentication IPConfig 1:00:49
1:00:49 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:00:49
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who are the 16th item in your cart when you are checking out in the 15 items or less checkout lane... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 Bruce KoalaUte SecurityScan 1:05:06
1:05:06 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:05:06
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who couldn't make it as confetti cleaners in New York City... but they are here to clean up 2025! Here they are... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?…
1 Nassing HesCanadian GrandPa 1:01:32
1:01:32 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:01:32
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who don't really exist - at least according to major national media. Or at least that's not really their names! Here they are... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?…
1 Gimble JiraTicket SoftFocus 1:05:00
1:05:00 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:05:00
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... (Joey Audio issues once again) It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 ShadowRick Winders GrayNerd 1:00:50
1:00:50 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:00:50
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... (Remote shoot in Vegas - couldn't afford to bring in "sound guy" or "Announcer Guy") It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 Derailed Yacht Wonky 1:05:44
1:05:44 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:05:44
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... (insert announcer boy here) (Remind announcer boy to unmute mic) I don't know how to press the buttons anymore. They have changed the whole studio. I want a refund! (we're the ones who need to ask for the refund) It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?…
1 Lurk ElvisAF 97Pumps 1:06:47
1:06:47 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:06:47
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who are smoother than a Yacht Rock mixed tape... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 MauditFrancais RTFM PAW 1:01:55
1:01:55 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:01:55
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who are just here to speak to you about your cars warrantee... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 Bubbles FunctionPunction Concatenate 1:01:13
1:01:13 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:01:13
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... trois gas qui ne pourrais pas survivre dans la forret Canadienne... C'est Patch et Switch! Geek comedy and tech humour on a Friday. what could be better?
1 BirthdayBeer AnalysisParalysis PuckerFactor 1:02:51
1:02:51 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:02:51
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... wo guys who couldn't make it as workers in a soap factory, but still want you to call them bubbles... oh, sorry. I wasn't supposed to read this one, it says "strike that. don't read in next show" - Here they are! It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?…
1 DontSpeak DanceMode AndNeglect 1:02:36
1:02:36 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:02:36
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys still struggling to determine the differences between astronomy and astrology It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 MoldyTenants CircuitCity Skoosh 1:04:43
1:04:43 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:04:43
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who us AI to teach them how to USE AI... It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
1 JunkyardComputing ZuneIn2024 ITPurge 1:02:51
1:02:51 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:02:51
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIt's Friday, do you know where your IT Pros are? We don't - It's Patch and Switch. And now... two guys who are plotting to take over the world using nothing by xylophones and accordions It's Patch and Switch! Geek comedy and tech humour on a Friday. what could be better?
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