Ralph Burns: AI and the Future of Digital Marketing

Not a Threat: Deploy AI at Work

My guest today is Ralph Burns. Ralph is the Founder and CEO of Tier 11, a leading digital marketing agency that manages over $200 million in annual ad spend. Ralph is also the co-host of Perpetual Traffic, a digital marketing podcast with hundreds of thousands of monthly listeners. During our conversation, Ralph describes the evolution of the industry and some of the challenges he’s overcome whilst building his business and growing his team. We discuss the rapid adoption of AI tools within the digital marketing space and Ralph shares some insight into the increasing value of the human experience in a world that will soon be dominated by AI-generated content. The world of digital marketing is at the forefront of GenAI and I couldn’t think of a better person to shine a light on it than Ralph. So, please enjoy my conversation with Ralph Burns.
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Show Notes:
[00:00:32] Introduction
[00:01:24] How the Digital Marketing Industry Works
[00:05:24] The Challenges of Building a Digital Marketing Agency
[00:09:07] The Value of Human Experience in an AI Future
[00:13:02] The Current State of AI in Digital Marketing
[00:17:26] Leveraging AI for Digital Marketing Insights
[00:22:37] The Unanimous Adoption of AI Within the Marketing Industry
[00:24:38] The Current Limitations of AI-Generated Content
[00:27:54] The Powerful AI in Meta’s Ad Platform
[00:31:54] Getting Started With AI in Your Business

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Twitter: @sdchappell | @notathreatai
LinkedIn: Sam Chappell | Not a Threat