The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins

Newsletter Operator

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About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

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