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How Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?
Manage episode 376250635 series 2292167
6 September 2023
Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline.
Also today:
- It’s Upfront season - and in a tough advertising market, these events take on even greater significance
- And does the advertising industry have a problem with feedback?
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
343 afleveringen
Manage episode 376250635 series 2292167
6 September 2023
Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline.
Also today:
- It’s Upfront season - and in a tough advertising market, these events take on even greater significance
- And does the advertising industry have a problem with feedback?
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
343 afleveringen
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