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Adland salaries & how to get a pay rise; cinema advertising is back; Vegemite's insatiable hunger for collaborations
Manage episode 376886433 series 2292167
13 September 2023
Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise?
Also today:
- The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback.
- And have you ever seen a brand do more collaborations than Vegemite? We look at the marketing value on both sides of the deal.
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
347 afleveringen
Manage episode 376886433 series 2292167
13 September 2023
Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise?
Also today:
- The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback.
- And have you ever seen a brand do more collaborations than Vegemite? We look at the marketing value on both sides of the deal.
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
347 afleveringen
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