Combining Qual & Quant - Jeff Sauro, MeasuringU Mixed Methods podcast

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Combining Qual & Quant - Jeff Sauro, MeasuringU

7+ y ago 47:39

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Inhoud geleverd door Aryel Cianflone. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Aryel Cianflone of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

Listen in iTunes

References from episode:

… continue reading

31 afleveringen

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

Artwork

Combining Qual & Quant - Jeff Sauro, MeasuringU

232 subscribers

published 7+ y ago

Delen

MP3•Thuis aflevering

Inhoud geleverd door Aryel Cianflone. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Aryel Cianflone of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

Listen in iTunes

References from episode:

… continue reading

31 afleveringen

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

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