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Peter Moore - Evolution of the Football (soccer) fan experience

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Manage episode 407540571 series 3563308
Inhoud geleverd door Kevin Craine and Michael Gale. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Kevin Craine and Michael Gale of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Peter Moore from the Liverpool Football Club discusses their focus on evolving the fan experience both inside and outside the stadium. He prioritizes providing a first-class experience for fans attending games at Anfield, investing in stadium amenities and services. Peter and his team have received awards for the best stadium experience in the Premier League and plan to continue improving it. Peter also emphasizes the importance of engaging the global fan base. They aim to bring Anfield closer to fans worldwide using technology like virtual reality and augmented reality. They want to create unique experiences and bridge the geographic gap between fans and the stadium. They also highlight their investment in content creation, social media engagement, and partnerships to connect with fans globally.

Read Michael's corresponding article for Forbes here:

https://www.forbes.com/sites/forbesinsights/2019/07/19/what-liverpool-football-club-yes-not-soccer-can-teach-us-now-about-essential-fan-experiences-for-the-future/?sh=1f93743f1acb

  continue reading

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iconDelen
 
Manage episode 407540571 series 3563308
Inhoud geleverd door Kevin Craine and Michael Gale. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Kevin Craine and Michael Gale of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Peter Moore from the Liverpool Football Club discusses their focus on evolving the fan experience both inside and outside the stadium. He prioritizes providing a first-class experience for fans attending games at Anfield, investing in stadium amenities and services. Peter and his team have received awards for the best stadium experience in the Premier League and plan to continue improving it. Peter also emphasizes the importance of engaging the global fan base. They aim to bring Anfield closer to fans worldwide using technology like virtual reality and augmented reality. They want to create unique experiences and bridge the geographic gap between fans and the stadium. They also highlight their investment in content creation, social media engagement, and partnerships to connect with fans globally.

Read Michael's corresponding article for Forbes here:

https://www.forbes.com/sites/forbesinsights/2019/07/19/what-liverpool-football-club-yes-not-soccer-can-teach-us-now-about-essential-fan-experiences-for-the-future/?sh=1f93743f1acb

  continue reading

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