Manage episode 307841088 series 2361217
In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.
Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!
We talk about podcasting for B2B. Topics we discuss:
- How to convince your management to start a podcast
- What to expect when starting a podcast
- Advantages of podcasting
- How to measure success
- Some numbers of B2B podcast (downloads)
- Examples of successful B2B podcast practices
LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/
Website Pikkal & Co: https://www.pikkal.com/
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