How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche

35:11
 
Delen
 

Manage episode 308332623 series 2361217
Van Marketing Guys, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads to a different vendor landscape.

In this episode, Elias has a chat with Tobias Eickelpasch. He's the customer experience manager at Evalanche (owned by ESP SC Networks). Tobias has worked at different levels: customer-side, agencies and now at vendor-level.

Topics we discuss:

  • How to select an Email Service Provider (ESP) in Germany
  • Differences between US and European ESPs
  • Privacy and GDPR in Germany

LinkedIn Tobias Eickelpasch: https://www.linkedin.com/in/tobias-eickelpasch/

Website Evalanche: https://www.sc-networks.de/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

157 afleveringen