How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche


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Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads to a different vendor landscape.

In this episode, Elias has a chat with Tobias Eickelpasch. He's the customer experience manager at Evalanche (owned by ESP SC Networks). Tobias has worked at different levels: customer-side, agencies and now at vendor-level.

Topics we discuss:

  • How to select an Email Service Provider (ESP) in Germany
  • Differences between US and European ESPs
  • Privacy and GDPR in Germany

LinkedIn Tobias Eickelpasch:

Website Evalanche:

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