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Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications

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Manage episode 339491343 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

  • How is polling done
  • Do's and don'ts for polling, surveys, and market research
  • What marketers in other industries can learn from political polling
  • Downsides of polling
  • Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/

Website Everest Communications: https://everestcomms.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

Artwork
iconDelen
 
Manage episode 339491343 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

  • How is polling done
  • Do's and don'ts for polling, surveys, and market research
  • What marketers in other industries can learn from political polling
  • Downsides of polling
  • Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/

Website Everest Communications: https://everestcomms.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

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