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Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai

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Manage episode 338689535 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.

Topics we discuss:

  • What ad marketplaces are
  • How to improve results by optimizing marketplace search and feed
  • How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
  • The power of correct measurement

LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/

Website Promoted:: https://www.promoted.ai/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

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iconDelen
 
Manage episode 338689535 series 2361217
Inhoud geleverd door Marketing Guys. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing Guys of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.

Topics we discuss:

  • What ad marketplaces are
  • How to improve results by optimizing marketplace search and feed
  • How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
  • The power of correct measurement

LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/

Website Promoted:: https://www.promoted.ai/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 afleveringen

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