S3E6: No Guests, Just Vibes

Marketing Major

Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fashion is always 2 steps ahead of Edmonton; it truly brings out the best in us when we make the trip over. It does make a difference to live in surroundings that just feel more inspiring. [0:00-11:12]

Alex introduces a discussion about movie trailers and how much we pay attention to them. There is always a time and place for trailers, but often they show too much or misinform the consumer’s expectations. We ask ourselves if movie trailers make the overall movie watching experience better or worse overall. As usual, Moh tries to revolutionize the trailer game and the gang tries to crack the puzzle. [11:20-28:18]

On the topic of movies, we discuss Ryan Reynold’s ad agency Maximum Effort that is making viral ads ONLY. We talk about if storytelling is really a difference-maker or just another buzzword in the advertising industry. Jenaya questions the reason for Gosling’s success in advertising. Is it actual know-how or just a big name? We then transition to talking about Super Bowl commercials and how their formula completely lacks relevancy. We discuss how influencer marketing can be authentic and GRILL Moh on what he deems to be the most authentic marketing. Jenaya and Moh reflect on some of the ethical qualms of working in marketing and following your own values...again.[28:28-59:09]

Coming off of International Women’s Day, we bring up the Burger King Twitter meltdown and discuss when shock value goes terribly wrong. We talk about how there is value in giving power back to hurtful and dehumanizing language but the intention isn’t enough if the execution is imperfect. While these attempts are often paired with valuable action, the lacklustre execution of it all often causes more damage than good. We pose the question “Should brands just donate their budget to the causes rather than build a campaign about it?” We also debate if it is ethical for brands to use movements for equality and justice like International Women's Day or even Black History Month as an opportunity to run a campaign and how much better it would be if companies focused on genuine action rather than advertising in those times. [59:00 -14:49]

We round out today’s episode by looking at recent rebrands that companies have done and play a classic game of Hot or Not. From Beartracks, to KIA, we discuss what the purpose of the change was and if we feel like it was any good and if it was necessary at all, we are the experts after all. [1:14:56- 1:33:00]

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