3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport

Marketing Beyond with Alan B. Hart

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1
Mel Robbins: The Let Them Theory, Build a Business and Life on Your Terms | Human Behavior | E329 1:16:55

12 weeks geleden1:16:55

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1:16:55

On her son’s prom night, Mel Robbins fussed over details that didn’t matter. Her daughter grabbed her arm and said, “Let them. Let them run in the rain. Let them eat where they want. Let them.” Those two simple words hit Mel like a ton of bricks and completely changed how she thinks about control. In this episode, Mel shares some of the pivotal moments that shaped her career, her innovative strategies for overcoming adversity, and how the Let Them Theory can help you navigate business challenges, strengthen relationships, and unlock your true power. In this episode, Hala and Mel will discuss: (00:00) Introduction (02:57) The Power of Action (04:22) Mel's Unforgettable TED Talk Debut (07:00) The 5 Second Rule (07:52) Building Unshakable Confidence (12:04) Turning Adversity into Strength (22:00) The Power of Showing Up for Others (30:40) Why Details Matter in Business (42:32) Understanding the Let Them Theory (51:14) The Let Them Theory in Business Mel Robbins is a motivational speaker, the host of The Mel Robbins Podcast, and a bestselling author of several influential books, including her latest, The Let Them Theory. Known for her groundbreaking 5 Second Rule, she has helped millions of people take action and transform their lives. With 30 million views, her TEDx talk made her a recognized voice in behavior change. Mel is also the CEO of 143 Studios, a female-driven media company creating award-winning content for top brands like LinkedIn and Audible. She is a Forbes 50 Over 50 Honoree and one of USA Today’s Top 5 Mindset Coaches. Resources Mentioned: Mel’s Books: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About : https://amzn.to/4h6quLh The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage : https://amzn.to/3WdAgTX Sponsored By: OpenPhone - Get 20% off 6 months at https://www.openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at https://www.youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to https://www.rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services : yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career & Entrepreneurship Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

ongeveer een jaar geleden 38:21

MP3•Thuis aflevering

Matterport is a technology company specializing in 3D spatial data and virtual tour solutions. They provide a platform that enables users to digitize physical spaces into immersive, interactive 3D models known as digital twins. These digital replicas are widely used in real estate, construction, retail, and various other industries to improve visualization, design, and communication.

On today’s show, Alan and Tom dive into the world of Matterport and explore the diverse range of customers it serves. They unpack the complexities of Matterport’s go-to-market strategy, which seamlessly integrates an eCommerce platform, professional services, and a robust SaaS offering. The conversation also ventures into the future of property intelligence, shedding light on how these innovative solutions are transforming industries and redefining the way we understand and utilize spatial data.

“It can be very hard to reach the whole planet, but if you reach the people that are really the great communicators and connectors, that’s sort of a leverage point.”

In this episode, you'll learn:

The power of transforming complexities into a seamless experience for the customer

Strategies for marketing to a diverse and dynamic consumer base

What’s next for 3D spatial data technology

Key Highlights:

[02:22] Becoming a pro at refurbishing old houses

[03:31] How refurbishing skills are similar to marketing

[05:10] Journey to Matterport

[07:08] Solutions Matterport provides

[10:55] Data as a part of Matterport solutions

[16:18] How Matterport solutions get out to market

[21:50] What marketing looks like at Matterport

[23:56] Where the technology of Matterport is going

[28:02] An experience from your past that defines you

[30:37] Advice to your younger self

[32:38] A topic that you and other marketers need to learn more about

[35:12] Trends or subcultures others should follow

[37:45] Largest opportunity or threat to marketers today

Resources Mentioned:

Tom Klein

Matterport

Previous Marketing Today episode with Tom as CMO of Mailchimp

Property Marketing

Facilities Management

Design & Construction

Enterprise Marketing Management: The New Science of Marketing (2003 book by Tom)

Follow the podcast:

Listen on iTunes (link: http://apple.co/2dbdAhV)

Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)

Listen on Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:

https://www.linkedin.com/in/tklein/

https://x.com/tomklein

https://x.com/Matterport

https://www.instagram.com/matterportmedia

Connect with Alan Hart, and Deloitte Digital:

Alan on X

Alan on LinkedIn

Deloitte Digital on LinkedIn

Deloitte Digital on Instagram

Deloitte Digital on Youtube

Deloitte Digital on Threads

Post-Production Credits:

Integrity Media Solutions LLC

13 afleveringen

#Business #Marketing #Leadership #Advertising #Deloitte Digitals #Alan B Hart #Careers #Chief Marketing Officers #CMO

Marketing Beyond with Alan B. Hart

3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport

Marketing Beyond with Alan B. Hart

published ongeveer een jaar geleden

MP3•Thuis aflevering

“It can be very hard to reach the whole planet, but if you reach the people that are really the great communicators and connectors, that’s sort of a leverage point.”

In this episode, you'll learn:

The power of transforming complexities into a seamless experience for the customer

Strategies for marketing to a diverse and dynamic consumer base

What’s next for 3D spatial data technology

Key Highlights:

[02:22] Becoming a pro at refurbishing old houses

[03:31] How refurbishing skills are similar to marketing

[05:10] Journey to Matterport

[07:08] Solutions Matterport provides

[10:55] Data as a part of Matterport solutions

[16:18] How Matterport solutions get out to market

[21:50] What marketing looks like at Matterport

[23:56] Where the technology of Matterport is going

[28:02] An experience from your past that defines you

[30:37] Advice to your younger self

[32:38] A topic that you and other marketers need to learn more about

[35:12] Trends or subcultures others should follow

[37:45] Largest opportunity or threat to marketers today

Resources Mentioned:

Tom Klein

Matterport

Previous Marketing Today episode with Tom as CMO of Mailchimp

Property Marketing

Facilities Management

Design & Construction

Enterprise Marketing Management: The New Science of Marketing (2003 book by Tom)

Follow the podcast:

Listen on iTunes (link: http://apple.co/2dbdAhV)

Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)

Listen on Spotify (Link: http://spoti.fi/2mCUGnC)

Connect with the Guest:

https://www.linkedin.com/in/tklein/

https://x.com/tomklein

https://x.com/Matterport

https://www.instagram.com/matterportmedia

Connect with Alan Hart, and Deloitte Digital:

Alan on X

Alan on LinkedIn

Deloitte Digital on LinkedIn

Deloitte Digital on Instagram

Deloitte Digital on Youtube

Deloitte Digital on Threads

Post-Production Credits:

Integrity Media Solutions LLC

13 afleveringen

#Business #Marketing #Leadership #Advertising #Deloitte Digitals #Alan B Hart #Careers #Chief Marketing Officers #CMO

Alle afleveringen

Marketing Beyond with Alan B. Hart

1
6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript 44:24

1 day geleden44:24

44:24

Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight out of college at a startup called WebPT, where he worked his way up to marketing director. After leaving WebPT, Mike held various leadership roles at Gainsight before serving as head of growth marketing at Front. He joined Postscript in 2021 as chief marketing officer and transitioned to his current role as chief customer officer in late 2024, leading both the marketing and customer teams. In today’s episode, Alan and Mike discuss conversational commerce, exploring how SMS text messaging, chatbots, and voice assistants are transforming the shopping experience. They examine the potential rise of SMS texts in marketing and why conversational commerce hasn’t fully taken off yet. Their conversation also highlights Postscript's decision to specialize rather than consolidate, and the AI innovations they are using to boost revenue. Mike also shares common misconceptions about SMS marketing, notes a consumer shift toward analog experiences, and encourages marketers to adopt an AI-first mindset. Key quotes: “When I joined Postscript, part of my thesis was that two megatrends were intersecting, and they weren’t going to stop: We’re seeing more transactions done online over time. The second is, we see messaging as a major component of the way people spend their time online, especially on their mobile devices. We see messaging in a bunch of forms but especially text messaging dominates the time people are using their phones. And so, Postscript exists at the intersection of both those trends.” – Mike Manheimer, CCO at Postscript “SMS is the only channel that exists for marketers that is fundamentally ‘two-way’ from the get-go.” – Mike Manheimer, CCO at Postscript “When you nail that—you know, the voice, the value add, and the consent—then what you end up with is a very highly engaged, high-earning channel. And a lot of people are finding that they're actually making more money off of an SMS list that ends up being only one-fifth of the size of the email list that they've been cultivating over the last few years because of the integration with the phone, the immediacy of the channel, and the engagement that you're able to generate.” - Mike Manheimer, CCO at Postscript “Cracking the code on conversational for your brand not only makes you feel good, it’s a financial imperative.” - Mike Manheimer, CCO at Postscript In this episode, you'll learn: Why SMS is yielding results in conversational commerce Benefits of specialization versus consolidation in SaaS What AI innovations are driving revenue Key highlights: [01:40] Preparing for fatherhood [03:10] Career path to Postscript [06:45] What is Postscript? [8:15] How SMS could change conversational commerce [12:10] Marketers’ SMS misconceptions [17:45] Specialization versus consolidation [23:20] AI use cases in SMS to drive revenue [30:55] Learning to adapt as the new kid [34:15] Advice to your younger self [36:20] A topic that you and other marketers need to learn more about: effectiveness in statistics [30:30] Trends or subcultures others should follow: a renewed interest in analog [41:40] Largest opportunity or threat to marketers today: become an AI-first thinker Resources mentioned: Mike Manheimer Postscript Shopify What is conversational commerce? Career stops: WebPT , Gainsight , Front Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Mike Manheimer and Postscript: Mike Manheimer on LinkedIn Postscript on X Postscript on LinkedIn Postscript on Instagram Postscript on TikTok Postscript on Facebook Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads Post-production credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

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5: Using ‘fan truths’ to drive a fast-food renaissance: Insights from Tariq Hassan, chief marketing and CX officer at McDonald’s USA 38:37

16 dagen geleden38:37

38:37

Tariq Hassan is a proud girl dad, a transformational leader, and the chief marketing and customer experience (CX) officer at McDonald’s USA. Before joining McDonald’s, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights. Before moving into his first chief marketing officer role at Petco, he held marketing and brand leadership roles at HP, Omnicom Group, and Bank of America. Since joining McDonald’s in 2021, Tariq has led the post-pandemic marketing efforts, including digital, media, CRM, brand content and engagement, consumer insights, and menu strategy to create holistic and compelling brand experiences for customers across nearly 14,000 McDonald’s restaurants in the US. On today’s show, Alan and Tariq discuss Tariq’s career at McDonald’s and how he has helped bring the iconic brand into the digital future. They also explore how McDonald’s has modernized its approach to digital engagement and solidified its cultural relevance by mindfully using data and digging deep into “fan truths.” Tariq shares the four key areas that fueled this transformation: influencing food culture, deeply engaging with fans, leveraging data for personalization, and using McDonald’s influence to shape cultural moments. In this episode, Alan and Tariq also explore the return of McDonald’s beloved characters and the leadership lessons Tariq is taking with him as he moves on to his next career venture. Tariq opens about his personal experiences, including navigating the college search as a dad and how his daughter’s cancer journey influenced his outlook. Finally, he offers advice to brand leaders, reflects on AI’s growing role in marketing, and highlights food culture as a key trend for the future. Key quotes: “Data is a currency, it’s a language, it’s a form of connecting with [Gen Z], and if you do it the right way and provide value, then they return that value with a deeper relationship.” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA “At McDonald’s, we’re guided by what we call fan truths. These truths are about understanding the unique moments, those connections, that our fans have [with our brand].” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA “As brand leaders, you drive clarity of your values, you're transparent with those, and then you lead with actions.” - Tariq Hassan, Chief marketing and customer experience officer, McDonald’s USA In this episode, you'll learn: Why consistency is key to maintaining brand integrity Strategies for building deeper customer relationships through personalization Tips for embracing digital transformation and data-driven marketing Key highlights: [01:24] Experiencing the college search as a dad [03:35] Tariq’s career path to McDonald’s [07:28] Applying a customer-focused lens across industries [08:54] Where to start when stepping into an iconic brand [10:40] Four key areas driving McDonald’s modernization [12:43] The return of McDonald’s classic characters and their impact [17:18] The journey of McDonald’s digital transformation [20:15] Understanding the scale and reach of McDonald’s [21:11] Advice to brand leaders on navigating social, health, and other major events [24:24] Leadership principles Tariq is leaving at McDonald’s as he moves on [27:50] An experience from your past that defines you: his daughter's cancer journey [30:36] Advice to your younger self: trust your gut, find mentors, take a step back [32:08] A topic that you and other marketers need to learn more about: Generative AI [34:50] Trends or subcultures others should follow: food culture [36:15] Largest opportunity or threat to marketers today: data Resources mentioned: Tariq Hassan McDonald’s Career stops: Agencies – Darcy, Leo Burnett, FCB, Omnicomm. Brands: HP, Bank of America, Petco McDonald’s Celebrity Meals Hamburglar Hits the Road Grimace’s Birthday McDonald’s Mobile App Success “It’s not just you: McDonald’s really was everywhere this year” (CNN) Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Tariq Hassan and McDonald’s: Tariq Hassan on LinkedIn Tariq Hassan on X McDonald’s on X McDonald’s on Instagram Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads Post-production credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

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4: Unleashing growth with the ‘yes, and’ strategy with Jenn Garbach, CMO at PNC Bank 33:33

30 dagen geleden33:33

33:33

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC’s integrated marketing and advertising agency of record. With over 20 years of experience in financial and professional services, Jenn has worked across marketing, product management, strategy, technology, and customer experience. She began her career at Deloitte Consulting, and before joining PNC in June 2023, she held leadership roles at PayPal, Capital One, and Thomson Reuters. On today’s show, Alan and Jenn discuss her career journey, her initial goals upon joining PNC and the complexities of launching a new brand for a 160-year-old organization. They explore how marketing, often seen as “just pretty pictures,” is actually a key growth driver, a concept they refer to as “The Big M.” Jenn also breaks down the fundamental premise and strength of the “Yes, And” model and how it fuels innovation and collaboration. Looking ahead, they discuss AI preparedness and its impact on marketing. Key quotes: “You can’t just go out with a really funny, creative ad campaign and hope that it’s going to do the job. You have to live your brand every single day—and the products, services, experiences we are bringing to market.” - Jenn Garbach, CMO at PNC Bank “You hear me use that word ‘engine.’ That’s really the aspiration. Moving from a place where we may be operated as a delivery function to a place where marketing is seen as an investment of growth—marketing as an engine to drive business outcomes.” Jenn Garbach, CMO at PNC Bank “It’s not just about getting to the summit; it's the process we go about and the collective victory.” Jenn Garbach, CMO at PNC Bank In this episode, you'll learn: Strategies to gain a competitive edge Tips to enhance your marketing efforts using data-driven techniques How to transform your team into powerful change agents Key highlights: [01:28] Jenn’s first job as a cart pusher [02:48] Jenn’s career path [06:19] Initial goal when joining PNC [07:00] What is involved in launching a new brand [08:45] “Brilliantly Boring” tagline [12:51] Where does marketing go at PNC now? [15:07] How people become a great change agent [21:10] An experience from your past that defines you: studying abroad. [23:50] Advice to your younger self [25:05] A topic that you and other marketers need to learn more about: AI preparedness [28:10] Trends or subcultures others should follow: Super Bowl [30:22] Largest opportunity or threat to marketers today: pace of change Resources mentioned: Jenn Garbach PNC Financial Brilliantly Boring at PNC Boring is Essential (Launch Video) Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Jenn Garbach and PNC Bank: Jenn Garbach on LinkedIn PNC Bank on X PNC Bank on Instagram Connect with Alan Hart and Deloitte Digital: Alan on X Alan on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads Post-production credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

1
3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport 38:21

6 weeks geleden38:21

38:21

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world’s leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the company’s go-to-market efforts and the brand, product, campaign, and content teams. In 2017, Adweek recognized Tom as one of the 50 Most Indispensable Executives in Marketing, Media, and Tech. Before joining Mailchimp, Tom founded and became CEO of Digital Scientists, a digital marketing and software development firm. He is also the co-author of the book, Enterprise Marketing Management: The New Science of Marketing. Matterport is a technology company specializing in 3D spatial data and virtual tour solutions. They provide a platform that enables users to digitize physical spaces into immersive, interactive 3D models known as digital twins. These digital replicas are widely used in real estate, construction, retail, and various other industries to improve visualization, design, and communication. On today’s show, Alan and Tom dive into the world of Matterport and explore the diverse range of customers it serves. They unpack the complexities of Matterport’s go-to-market strategy, which seamlessly integrates an eCommerce platform, professional services, and a robust SaaS offering. The conversation also ventures into the future of property intelligence, shedding light on how these innovative solutions are transforming industries and redefining the way we understand and utilize spatial data. “It can be very hard to reach the whole planet, but if you reach the people that are really the great communicators and connectors, that’s sort of a leverage point.” In this episode, you'll learn: The power of transforming complexities into a seamless experience for the customer Strategies for marketing to a diverse and dynamic consumer base What’s next for 3D spatial data technology Key Highlights: [02:22] Becoming a pro at refurbishing old houses [03:31] How refurbishing skills are similar to marketing [05:10] Journey to Matterport [07:08] Solutions Matterport provides [10:55] Data as a part of Matterport solutions [16:18] How Matterport solutions get out to market [21:50] What marketing looks like at Matterport [23:56] Where the technology of Matterport is going [28:02] An experience from your past that defines you [30:37] Advice to your younger self [32:38] A topic that you and other marketers need to learn more about [35:12] Trends or subcultures others should follow [37:45] Largest opportunity or threat to marketers today Resources Mentioned: Tom Klein Matterport Previous Marketing Today episode with Tom as CMO of Mailchimp Property Marketing Facilities Management Design & Construction Enterprise Marketing Management: The New Science of Marketing (2003 book by Tom) Follow the podcast: Listen on iTunes (link: http://apple.co/2dbdAhV ) Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa ) Listen on Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/tklein/ https://x.com/tomklein https://x.com/Matterport https://www.instagram.com/matterportmedia Connect with Alan Hart, and Deloitte Digital: Alan on X Alan on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on Youtube Deloitte Digital on Threads Post-Production Credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

1
2: Driving paint trends with Behr's Color of the Year: Insights from Andy Lopez, SVP and Head of Global Marketing at Behr Paint Company 27:13

8 weeks geleden27:13

27:13

Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global Head of Marketing in Behr's 75+ year history, Andy has played a key role in maintaining BEHR’s position as the Most Trusted Paint brand in the U.S. and Canada. Before joining Behr, he held senior roles at leading global creative agencies such as Saatchi & Saatchi, and Project Worldwide, managing marketing strategies for Fortune 500 brands across diverse industries. Andy is recognized as one of the top marketers driving change in the industry. On today’s show, Alan and Andy discuss Andy's career journey and the fascinating process behind Behr's Color of the Year program, from how the colors and their names are created to the marketing strategies that bring them to life. They also explore Behr's successful social media efforts, including their growing presence on TikTok, and their strong partnership with The Home Depot. In addition, Andy shares how Behr builds excitement and drives purchases across the paint category while staying at the forefront of consumer engagement. “Strategize and make sure that we have collective marketing efforts that are really going to engage our DIY and professional audience the way that we feel like is truly going to make an impact and grow our businesses.” In this episode, you will learn: The secret behind the Color of the Year program, from selection to naming Tips to successfully build your social media presence Strategies to build and maintain a strong partnership Key Highlights: [01:32] Life as a father of 3 kids under the age of 8 [03:26] Career path [04:54] Size and scope of Behr? [06:24] Why the Color of the Year (COTY) program began [07:41] How the COTY is chosen [09:10] How the name for the COTY is picked [11:08] Driving interest and purchases across the paint category with COTY [14:41] Achieving success on Tik Tok [16:46] Partnership with The Home Depot [18:53] A past experience that defines you [20:27] Advice to your younger self [21:17] A topic that you and other marketers need to learn more about [22:54] Trends or subcultures others should follow [25:04] Largest opportunity or threat to marketers today Resources Mentioned: Andy Lopez BEHR BEHR Color of the Year Partnerships with Olive & June for nail polish TikTok “To DIY for” Series The Home Depot & BEHR Follow the podcast: Listen on iTunes (link: http://apple.co/2dbdAhV ) Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa ) Listen on Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the BEHR and Andy Lopez: https://www.linkedin.com/in/andrewstevenlopez/ https://x.com/BehrPaint https://www.tiktok.com/@behr Connect with Alan Hart, and Deloitte Digital: Alan on X Alan on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on Youtube Deloitte Digital on Threads Post-Production Credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

1
1: Marketing meets public policy at Neara: Insights from Mary Cleary, VP of Marketing, Communications & Public Policy 34:55

10 weeks geleden34:55

34:55

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginning in mergers and acquisitions at Rothschild, Mary discovered her passion for being an operator and marketer, which led her to roles in product marketing and communications at companies like MediaMath, News Corporation, and Frame AI. With a B.A. in Entrepreneurship and History from NYU, and even an early stint as a PR intern for Zac Posen, Mary brings a rich tapestry of experiences, driving innovative strategies and meaningful impact in the complex landscape of AI-powered infrastructure solutions. Neara is an infrastructure modeling platform revolutionizing how utility companies prevent outages and enhance transmission capacity. Recognized as one of TIME's 100 Most Influential Companies, Neara stands out for its transformative impact on utilities worldwide, enabling them to mitigate weather-related risks and improve resilience against potential disruptions. Beyond risk management, Neara’s advanced AI network modeling is a pivotal tool in advancing the global clean energy transition, helping utilities identify and address risks swiftly, assess the scope of potential issues, and streamline communication with policymakers to drive timely and informed decisions. On today’s show, Alan and Mary explore how the intersection of marketing and public policy shapes her strategic approach at Neara. They discuss the unique challenges of marketing in a regulated industry, highlighting the intricate balance required to navigate both compliance and creative engagement. They also discuss the complexities of managing international marketing activities and how the global scope amplifies these challenges. Additionally, they uncover how Neara leverages cutting-edge AI solutions to enhance their marketing strategies, utilizing marketing AI tools to drive innovation and efficiency in reaching their target audience effectively. In this episode, you'll learn: The connection between public policy and marketing The role empathy plays when marketing in a regulated global industry Strategies to maintain customer trust and clarity when marketing a company powered by AI innovation Key Highlights: [01:39] Rescue dogs [03:09] Career path to Neara [07:43] What is Neara [10:47] Marketing at Neara [15:46] How public policy fits with marketing [17:15] How marketing is different in a regulated industry [19:00] Complexities of having an international scope [21:09] Messaging and talking about AI [24:30] An experience from your past that defines you [26:46] Advice to your younger self [27:19] A topic that you and other marketers need to learn more about [28:52] Trends or subcultures others should follow [31:54] Largest opportunity or threat to marketers today Resources Mentioned: Mary Cleary Neara No Dogs Left Behind (non-profit) Founder of No Dogs Left Behind, Jeffrey Beri Lawrence Lenihan Zac Posen Exit Five The Food Lab (book) by J. Kenji Lopez-Alt Gong Labs Follow the podcast: Listen on iTunes (link: http://apple.co/2dbdAhV ) Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa ) Listen on Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/mary-cleary-71212423/ https://x.com/Neara_Global https://www.instagram.com/neara_global/ Connect with Marketing Beyond and Alan Hart: Twitter Alan B Hart - http://twitter.com/abhart LinkedIn Alan - https://www.linkedin.com/in/alanhart Post-Production Credits: Integrity Media Solutions LLC…

Marketing Beyond with Alan B. Hart

1
Introducing Marketing Beyond with Alan Hart 3:14

10 weeks geleden3:14

3:14

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape. We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all. For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice. So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond. Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.…

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Marketing Beyond with Alan B. Hart « »
3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport