AI in Business: The Importance of Strategic Planning and Process Change

Make an IIIMPACT - The User Inexperience Podcast

Welcome to another exciting episode of Make an IiIMPACT - The User Inexperience!

Today, we have our hosts Makoto Kern, President @ IIIMPACT and his AI Integration team - Brynley Evans and Joe Kraft.

We delve into the diverse and dynamic world of artificial intelligence integration. Hosts Brynley Evans and Makoto Kern are joined by our guest Joe, to explore the promising yet challenging landscape of AI in modern technology.

We'll be covering a fascinating array of topics, from the skepticism around personal assistant AIs and how AI is reshaping our interaction with devices to the strategic importance of integrating AI into business processes rather than just chasing short-term gains. Discussion points include the latest innovations like Google's Gemini project and the iPhone's dedicated AI-processing chips, the hurdles posed by AI-generated deepfakes, and the need for tagging systems on social media to prevent misinformation.

We'll also scrutinize the potential of AI to revolutionize video and voice interaction technologies, tackle the intricacies of implementing AI in organizational settings, and consider AI's disruptive force in reshaping how businesses operate. Join us as we navigate the promises and pitfalls of AI, assessing its strategic value and the necessary process changes required to truly harness its potential. Stay tuned for an insightful and engaging conversation on making an impactful AI integration in the ever-evolving tech landscape!

IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.

We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.

Bottom line. We help our clients launch better products, faster.

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Timestamp:
00:00 Deep fake effort is expensive yet fascinating.

05:45 Raw footage is edited to create content.

07:46 Scaling challenges due to infrastructure and processing power.

10:23 Friend AI resembles dystopian personal assistant technology.

14:57 Local AI processing may reduce phone storage.

16:24 User needs vs. trendy tech in companies.

21:49 Integrating AI requires security and process changes.

25:24 AI and social media disrupt society and cybersecurity.

28:30 Integrate AI strategically; bolting limits long-term success.

31:55 AI adoption requires overcoming organizational resistance and silos.

34:24 Ending AI podcast; like and subscribe!

Bios:

Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.

Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.

Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.

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