#36 Launching a brand new non-alcoholic cider

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

QUOTES
“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.”

“You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”

NOTES
Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.

TRY CHANCE CLEAN CIDER
We also talk about:
Punk AF*
Guinness 0.0*
Big Drop*
Lucky Saint*
Rebuttal:Don't believe the hype

=========================
Best episode to check out next -
#15 Crossip: The zero-strength spirit made for full-strength drinkers

Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist

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ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
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Hoofdstukken

1. Coming up... (00:00:00)

2. John's story (00:02:28)

3. Learning to build a brand (00:05:01)

4. Clean Cider: How it's made (00:12:37)

5. 2 years in the making (00:17:14)

6. Taking a chance on non-alc cider (00:21:17)

7. Is low/no still growing? (00:23:35)

8. The death of alcohol? (00:29:16)

9. Where are all the alcohol-free ciders? (00:32:39)

10. Next steps: football to festivals (00:42:00)

11. BBQ-Q (00:46:56)