His incredible journey from a rock musician to the founder of a successful full-service marketing agency, Barry Labov.

Long Shot Leaders with Michael Stein

Barry Labov is a former rock musician turned successful business owner and marketing expert. Originally from Philadelphia, Barry started his career producing jingles before transitioning into the business world following his father's passing. He founded a small jingle company that grew into a renowned full-service marketing agency, working with high-profile brands like Volkswagen and Harley Davidson. Labov is known for his innovative five-step process to help companies differentiate their brands, focusing on rallying employees and effectively communicating to the market. His book, The Power of Differentiation, became a #1 new marketing book on Amazon, offering practical strategies for business growth and brand success. Despite challenges like the Great Recession and pandemic, Barry continues to work with diverse clients while sharing insights on entrepreneurship and business leadership.