Location Data

Like, Bite & Share

Christian Ward is the EVP of Partnership for Yext. Yext provides digital location management software.

Google maps, Yelp, Facebook, Mapquest, Foursquare — all of these sites help you to find information about local businesses. Whether it’s their phone number, directions, reviews, services or anything else, we rely on these networks and sites to guide us in discovering businesses in our area.

Once somebody is searching for a place, they already have the intention to buy. That’s why it’s vital for these places to be easy to find via search and that starts with having the correct data. How does a large restaurant brand with many locations manage all that data and make sure it’s correct?

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

• It is difficult for systems like Google to determine who has the rights to change listing information about a business, so a tool like Yext helps to verify the identity of the business owner.
• Malicious information can be posted online by competitors. Having a tool like Yext helps protect against misinformation being analyzed as real information.
• A business owner takes great care to make sure their restaurant’s facade is looking professional. Customers search online before they ever have a chance to see a business in person, so care should be taken to keep the business’ digital presence looking professional.
• The first thing a local business owner should do verify and claim their business on Google My Business.
• Take the time to create a very simple website for your business and make sure the data for your phone number, address and hours are correct and the same on your Google listing.
• Do a diagnostic can of your local search data on Yext.com

Links mentioned in this episode:

• Yext PowerListings
• Yext Pages
• Yext Xone

Learn more about Yext:

• Website
• Twitter
• LinkedIn
• Facebook