Celebrity Chefs

Like, Bite & Share

Chef Plum is a winner of Guys Grocery Games on Food network, and has been featured on ABC’s The Taste, Jamie Oliver’s Food Tube, CBS, NBC, BET and many appearances on Food Network. He joins Like, Bite & Share to reflect on his successful career as a television chef, and how that has helped aid his career at large.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

• You have to keep moving in the kitchen. Everything is so fast-paced. You can learn that from working in any kitchen, including a Taco Bell.
• When trying out for food television, it’s important to stand out. Do whatever you can to differentiate yourself from the hundreds of other people who want the same spot.
• A great way to get started on TV is to call your local station and pitch an idea for a segment. They are in dire need of content.
• Social media is an effective way of networking with gatekeepers in the television world. Use it to contact them and show them your worth.
• If you get yourself on TV and you’re not entertaining and likeable then there’s no point to what you’re doing. You’re only marketable if you’re entertaining.
• When on TV or auditioning for TV, speak in tweets/talk in sound bites. The more snappy, short lines you get off, the more air time you’ll get.
• It’s possible to get overexposed as a food television personality, so be mindful of that and remember that you got into the food industry to cook food.
• On the other hand, television is a great tool for reinforcing your resume as a chef.

Links mentioned in this episode:

• Brad’s Snapchat Story on YouTube
• Wings and Octobeer Fest
• Like, Bite & Share with Matt Kourie
• Title III
• Guy’s Grocery Games
• Foodable
• Jaime Oliver’s Food Tube
• Burger Lift
• PBS Digital Studios

Learn more about Chef Plum:

• Website
• Twitter
• Instagram
• Facebook