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Inhoud geleverd door Brian Scordato and Brian Scordato | Tacklebox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Scordato and Brian Scordato | Tacklebox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Customers Speak Problem, But You’re Speaking Solution

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Manage episode 384100215 series 3230914
Inhoud geleverd door Brian Scordato and Brian Scordato | Tacklebox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Scordato and Brian Scordato | Tacklebox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.
We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.

00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

  continue reading

226 afleveringen

Artwork
iconDelen
 
Manage episode 384100215 series 3230914
Inhoud geleverd door Brian Scordato and Brian Scordato | Tacklebox. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Brian Scordato and Brian Scordato | Tacklebox of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.
We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.

00:00 Tacklebox
00:37 How to Speak Problem
01:21 The Brain Audit
01:55 Farm Stand Problem Language
06:03 The Idea: AI to Get Out of Debt
07:38 Smooth Jazz
08:07 Why You Won’t Use Problem Language
10:31 Signs in NYC
15:00 AI for Debt
17:41 Landing Page Test
19:18 The End: This Is Everywhere - Cold Email Examples

  continue reading

226 afleveringen

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