Mac Skinner - Employee to Owner: Reviving TWO-ROCK AMPLIFIERS to Seven-Figure Glory

How I Built My Small Business

Mac Skinner was an employee of Two-Rock amplifiers for over six years and found an opportunity to co-purchase the brand in 2016. Within five years, he and his co-owner, Eli Lester have more than quadrupled sales, released new lines, and built the legendary brand back up and beyond. Check them out on Instagram @tworockamplification
Listen to his journey, how he made it happen and the steps he took to build the brand to an on-going six-month waiting list.

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Hoofdstukken

1. Mac Skinner - Employee to Owner: Reviving TWO-ROCK AMPLIFIERS to Seven-Figure Glory (00:00:00)

2. Intro to Mac Skinner of Two-Rock Amplifiers (00:00:30)

3. Before taking ownership of Two-Rock Amplifiers (00:01:25)

4. When did the original founders of Two-Rock sell the business the first time? (00:02:54)

5. How did the opportunity come up to purchase Two-Rock in its third round of ownership? (00:03:24)

6. How did the owners of Two-Rock Amplifiers finance the purchase of the business? (00:07:32)

7. What did you do once you took ownership of Two Rock? (00:07:58)

8. How did the owners of Two-Rock Amplifiers turn the business around? (00:10:00)

9. Key business practices at Two Rock Amplifiers (00:11:57)

10. Balancing work and personal life and choosing a 4 day work week (00:12:57)

11. What marketing strategies have been the most effective in getting your amplifiers into the right customer’s hands? (00:15:45)

12. How did you know your ads in Premier Guitar Magazine were effective? (00:17:52)

13. How many amps does Two-Rock have in the world? (00:18:26)

14. What is the lead time at Two Rock and how’s the backorder looking? (00:19:37)

15. How did you decide to only sell through distributors? (00:21:23)

16. How does Two-Rock get their amps into distributors? (00:22:00)

17. How do you price your high-end amplifiers? (00:22:45)

18. How do you set yourself apart from your competitors? (00:23:36)

19. What has been your biggest set-back at Two-Rock? (00:24:14)

20. What advice do you have about entrepreneurship and the music industry? (00:25:24)