PR, AI, and Beatles: Jeff Morosoff Unplugged

Hilary Topper On Air

The practice of public relations is experiencing a remarkable evolution in the dynamic realm of modern communication. With new technologies, shifting consumer behaviors, and the relentless march of artificial intelligence, PR professionals face unprecedented challenges and opportunities.

In today's show, Jeffrey Morosoff, an esteemed educator and PR practitioner and Chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University, joins us.

Here are the questions I asked him:

• Can you tell us about your background and experience?
• Can you tell us about your role as Associate Professor and Chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University?
• How has the teaching of public relations evolved over the years, especially with the rise of digital media, AI, and technology?
• With the advancement of AI and automation, how do you see these technologies impacting PR practice in the future?
• As a faculty advisor for Hofstra PRSSA, what opportunities and experiences do you provide for students interested in pursuing careers in PR?
• You're known as an aficionado of the Beatles. How has their music influenced your perspective on communication and storytelling?
• And finally, Jeff, how can our listeners get in touch with you or learn more about public relations at Hofstra University?

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If you want more information on the show, visit our new website, hilarytopper.com or find us on Spotify, iTunes or Google Play. Have a great week and we’ll see you next time…