Consumer Insights And Branding With Brett Townsend He Said, She Said: Razor Branding™ podcast

Artwork

Business Building The Brand Jaci Russo

Inhoud geleverd door Jaci Russo. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jaci Russo of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

He Said, She Said: Razor Branding™ Podcast « »
Consumer Insights and Branding with Brett Townsend

3M ago 56:58

Delen

MP3•Thuis aflevering

Inhoud geleverd door Jaci Russo. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jaci Russo of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

220 afleveringen

#Business #Building The Brand #Jaci Russo

Artwork

Consumer Insights and Branding with Brett Townsend

He Said, She Said: Razor Branding™ Podcast

published 3M ago

Delen

MP3•Thuis aflevering

Inhoud geleverd door Jaci Russo. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jaci Russo of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, “Insights on the Brink,” co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.

… continue reading

220 afleveringen

#Business #Building The Brand #Jaci Russo

Alle afleveringen

×

Welkom op Player FM!

Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.

Luister naar 500+ onderwerpen