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Tipping Point with Seedooh
Manage episode 349168086 series 3288899
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Welcome to this episode of Hard Mode featuring Seedooh Founder & CEO Tom Richter in conversation with Tractor Ventures Co-Founder and Co-CEO Matt Allen.
Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.
Discussed in this episode is Advertising Technology trends, taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved in the early days from consultancy to a platform.
Talking points:
- Scaling an ad verification platform
- The solution for advertisers and advertising agencies, globally
- Taking a sector-wide approach to big data
- Transitioning from consultancy to platform
- Dividing a line between known and unknown
- The changing face of advertising attribution
- The future of integration and connectivity
Links:
Online: www.seedooh.com
Twitter: @SeedoohPlatform
Follow Tractor Ventures on Twitter: @tractorventures
This episode was hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen: @mattallen
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