Digital Swiss Army Knife with Paperform
Manage episode 337111933 series 3288899
Welcome to this episode of Hard Mode featuring Paperform Co-Founders Diony & Dean McPherson.
Paperform is a flexible online form builder like no others. It combines beautiful design with serious digital smarts to create endless possibilities - you’ll hear the company referred to as a digital Swiss Army knife more than once in this episode.
Payments, bookings, onboarding - all is possible in the Paperform experience, which is used by thousands of customers all around the world.
Diony and Dean talk to us about running the business while running a family together, why optionality is important, building a great team culture for what’s important and getting very good at arguing well. We discuss their journey as a bootstrapped company, venturing into new enterprise offerings and how they feel about the term 'lifestyle business' particularly as it relates to the balance between the company and family.
Talking points:
- The origins of the big vision
- How do we feel about the perception of a lifestyle business?
- Building a great culture with family and community first
- To scale or not to hyper scale?
- A customer base predominantly overseas.
- Between optionality and end-games
- Hard mode moments in the journey
- Getting good at arguing well
- Making sure that responsibility and authority are matched
- A background in arts/culture to a career in SaaS
- A-ha moment of where Paperform sits in the market
- Utmost emphasis on customer success
- Turn on the tap with enterprise product offerings
Links:
Online:
Twitter: @PaperformCo
Follow Tractor Ventures on Twitter: @tractorventures
This episode was hosted by Matt Allen: @mattallen
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