AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote)

GTM News Desk

Is AI actually helping folks be more productive at work?
What can B2B learn from then NBA's new media agreement?
What does an actual modern (and successful) marketing leader look like these days?

Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discusses her "three-piece framework" of People, Pipeline, and Process, highlighting the importance of maintaining a balance between creativity and data, and the value of over-communicating with executive leadership to navigate market uncertainties.

Jump into the action:
(00:00) Welcome to GTM News Desk

(00:37) AI taking over jobs

(05:24) NBA's 2024 media agreement and the evolving media landscape

(10:43) Meet Katie Foote, CMO of CaptivateIQ

(12:37) Tips for great marketing leadership

(15:26) Biggest mistake made by marketing leaders

(22:12) Common misconceptions of CEOs about marketing leaders

(27:30) People-first marketing leadership

To hear Katie Foote’s insights on marketing leadership, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Katie: https://www.linkedin.com/in/katie-j-foote-72195325

Our sources from today’s headlines:
https://www.upwork.com/research/ai-enhanced-work-models

https://www.nba.com/news/nba-media-agreements-2024

Produced in partnership with: https://shareyourgenius.com/