Unpop roundup! 2022

Go Time: Golang, Software Engineering

Go Time: Golang, Software Engineering podcast artwork

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

14 dagen geleden27:29

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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

ongeveer een jaar geleden 37:59

MP3•Thuis aflevering

The last time we did a roundup of our unpopular opinion polls, it was November of 2021!
That’s too long ago, so today we fix that bug. Join Go Time producer, Jerod Santo, as he ranks & reviews the most (un)popular opinions of 2022.

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Changelog++ members save 9 minutes on this episode because they made the ads disappear. Join today!

Sponsors:

Fly.io – The home of Changelog.com — Deploy your apps close to your users — global Anycast load-balancing, zero-configuration private networking, hardware isolation, and instant WireGuard VPN connections. Push-button deployments that scale to thousands of instances. Check out the speedrun to get started in minutes.
Coder.com – Instantly launch fully configured cloud development environments (CDE) and make your first commit in minutes. No need to traverse README files or await onboarding queues. Learn more at Coder.com
JetBrains – Sign up for the free “Mastering Go with GoLand” course and receive a complimentary 1-year GoLand subscription at bytesizego.com/goland

Featuring:

Natalie Pistunovich – Twitter, GitHub
Nishant Roy – Twitter, GitHub, LinkedIn
Inbal Cohen – Twitter, LinkedIn
Mark Sandstrom – Twitter
Ivan Kwiatkowski – Mastodon, Twitter, GitHub
Michael Matloob – Twitter, GitHub
Ed Welch – Twitter, GitHub
Mihalis Tsoukalos – Twitter
Misha Avrekh – GitHub
Mat Ryer – Twitter, GitHub, LinkedIn, Website
Johnny Boursiquot – Twitter, GitHub, Website
Jerod Santo – Mastodon, Twitter, GitHub, LinkedIn

Show Notes:

Something missing or broken? PRs welcome!

Hoofdstukken

1. It's Go Time! (00:00:00)

2. Sponsor: Fly.io (00:00:46)

https://fly.io/

3. Time for a roundup! (00:04:17)

4. Top Pop #5: Natalie Pistunovich (00:06:18)

5. Top Pop #4: Nishant Roy (00:08:00)

6. Top Pop #3: Inbal Cohen (00:10:08)

7. Top Pop #2: Mark Sandstrom (00:12:09)

8. Top Pop #1: Ivan Kwiatkowski (00:13:43)

9. Sponsor: Coder.com (00:15:35)

https://coder.com/

10. Top Unpop #5: Michael Matloob (00:17:44)

11. Top Unpop #4: Ed Welch (00:19:47)

12. Top Unpop #3: Mihalis Tsoukalos (00:21:26)

13. Top Unpop #2: Misha Avrekh (00:23:34)

14. Top Unpop #1: Jeff Hernandez (00:25:19)

15. Sponsor: JetBrains (00:27:50)

https://www.bytesizego.com/goland

16. Bonus #1: Mat Ryer (00:30:17)

17. Bonus #2: Johnny Boursiquot (00:33:06)

18. Bonus #3: Jerod Santo (00:34:12)

19. Outro (Changelog News!) (00:36:37)

https://changelog.com/news

348 afleveringen

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Go Time: Golang, Software Engineering