004 Avoiding Common Mistakes When Signing Up New Clients

From Passion to Profit: Heart Centered Strategies for FitPros

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Welcome to another episode of "From Passion to Profit." Today, we're talking about the four big mistakes to avoid when you’re trying to get new clients signed up.
The first thing to consider is the emotional side of making buying decisions. When people decide to buy something, it's usually because of how they feel, not just what makes sense. Logic comes later.
Key Takeaways:
1. Bridge the Gap: Show what you offer bridges the gap from where they are at right now, to where they want to be. Instead of just listing what your service includes, explain how it will improve their lives. Help them see the real value in what you're offering.
2. Offer Choices: Don't overwhelm your clients with too many options. Give them a few comfortable choices to pick from.
3. Ask for the Sale: Don't be afraid to ask if they're ready to make a decision. Lay out the options clearly and make it easy for them.
4. Keep in Touch: Don't forget to follow up with potential clients who need more time to decide. A good follow-up system is your secret weapon.
Remember, your health and fitness business's success depends on guiding potential clients smoothly through their decision-making journey. By steering clear of these common pitfalls, you'll be well on your way to a thriving business.
I'm excited for you to take action and make those positive changes in your approach. Keep an eye out for more valuable insights in upcoming episodes.

Resource Links:

Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
Website: http://www.thehfbc.com
Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
Instagram: https://www.instagram.com/nicholapageofficial/
LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Hoofdstukken

1. Avoiding mistakes in client sign-ups through emotional decision-making. (00:00:00)

2. Connecting with emotions in marketing and sales. (00:03:41)

3. Linking features to outcomes in sales. (00:06:29)

4. How to effectively position and sell your services. (00:10:24)

5. Common mistakes in sales and follow-up strategies. (00:14:45)

23 afleveringen

#MBA #Fitness #Entrepreneur #Business #Nicholas Pages

004 Avoiding Common Mistakes When Signing Up New Clients

From Passion to Profit: Heart Centered Strategies for FitPros

published 2 jaar geleden

MP3•Thuis aflevering

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on February 01, 2025 17:08 (2M ago). Last successful fetch was on September 29, 2024 01:30 (6M ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

Resource Links:

Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
Website: http://www.thehfbc.com
Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
Instagram: https://www.instagram.com/nicholapageofficial/
LinkedIn: https://www.linkedin.com/in/nicholapageofficial/

Hoofdstukken

1. Avoiding mistakes in client sign-ups through emotional decision-making. (00:00:00)

2. Connecting with emotions in marketing and sales. (00:03:41)

3. Linking features to outcomes in sales. (00:06:29)

4. How to effectively position and sell your services. (00:10:24)

5. Common mistakes in sales and follow-up strategies. (00:14:45)

23 afleveringen

#MBA #Fitness #Entrepreneur #Business #Nicholas Pages

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020 Boost Sales Creatively: Unveiling the Power of Lumpy Mail Strategy 20:29

1 year geleden20:29

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019 The Power of Problem-Solution Fit 18:21

1 year geleden18:21

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018 Seven Fundamental Legal Protections for Fitness Professionals with Suzanne Dibble 1:11:57

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016 Unlock Your Unique Energy Blueprint: Transform Your Business with Human Design Insights! -with Steph Russell 47:46

1 year geleden47:46

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015 Creating Brand Photos that Stand Out with Katie Needle 30:32

1 year geleden30:32

30:32

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014 Mastering Client Retention in Your Health & Fitness Business 20:54

1 year geleden20:54

20:54

Welcome to " From Passion to Profit ", let's talk about a crucial part of growing your health & fitness business... mastering client retention. When you get this right, not only will you keep your clients for longer, they'll be far more likely to refer people to you. In this episode Nichola sheds light on the significance of a seamless onboarding process for new clients. She guides us through the various stages a client experiences, from the initial excitement of signing up to achieving significant milestones. Nichola provides actionable advice on how to make clients feel valued and connected, with the ultimate goal of turning them into enthusiastic advocates. Key Takeaways: Infuse positivity and emotion from the moment a client signs up to counter any potential doubts. Offer reassurance and valuable content to address buyer's remorse and solidify their commitment. Provide strong support during the initial stages to help clients overcome challenges and uncertainty Celebrate both small and significant milestones along their journey to maintain motivation. Recognise and reinforce their achievements, no matter how small, to keep them on track. Leverage the enthusiasm of raving fans by encouraging them to refer others and share their positive experiences. Join Nichola in this insightful episode, and discover how to create a lasting impact on your clients' fitness journey. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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013 How to Turn Goals into Reality in Your Health and Fitness Business! 20:47

1 year geleden20:47

20:47

Welcome to "From Passion to Profit," the podcast dedicated to helping you build a thriving health and fitness business. In today's episode, we'll uncover the secrets to turning your business goals into a reality. Join Nichola Page, on this journey towards success. Did you know that a staggering 80% of goals are never achieved? Nichola sheds light on why this happens and offers five crucial insights. Learn why setting clear, specific goals, and understanding your 'why' is paramount. Discover why adopting someone else's goal or following societal expectations can hinder your progress. Finally, understand the importance of consistent, purposeful action. Key Takeaways Clear Vision and Purpose: Envision the impact of your goals on your business and personal life Develop Key Characteristics: Cultivate traits like discipline, decisiveness, creativity, confidence, and resilience. Specific, Measurable Goals: Define data points (e.g., revenue, leads) to gauge progres Milestone Checks: Regularly assess your progress and adapt strategies as needed. Daily Actions: Focus on three impactful tasks each month, week, and day to move closer to your goal. Commitment and Planning: Dedicate yourself and follow a well-thought-out plan. Accountability and Support: Seek individuals or groups to hold you accountable and provide support. Turn your passion into profit by taking these actionable steps. Avoid becoming part of the 80% who miss out on achieving their dreams. Consistent action will bring you closer to realising your goals. Remember, every step you take is a step towards a successful, thriving business. Don't forget to subscribe for more valuable insights. Here's to your success! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

1
012 How to Create a Profitable Health & Fitness Business Model 24:40

1 year geleden24:40

24:40

In this episode, I'm going to introduce you to the Profit First model, a tool that can illuminate the true profitability of your business. Having personally experienced the transformative power of this model in my own ventures, I now share it with my clients to steer them away from the pitfalls I once encountered. Let me take you through why I consider this the crucial first step for any business owner, and why I'm so passionate about sharing it with you. I'll explain the Profit First methodology, one that allows you to gauge whether your health & fitness business is set up in the right way. By right way, I mean... a business that can give you what you want financially. Drawing from my own experience, I recount the challenges I faced in my initial fitness training business, which despite a decent revenue, failed to yield enough profit. I discovered that increasing courses and expanding geographically only led to higher costs and more stress. Eventually, I had to make the difficult decision to close the business. It was only later, after stumbling upon Mike Michalowicz's book "Profit First," that I understood where I went wrong. This revelation ignited my commitment to ensuring my clients don't repeat my mistakes. Key Takeaways: Assess Your Business Model: If your costs outweigh your revenue, it's crucial to evaluate your business model. Determine if it has the potential to be profitable or if changes are needed. Understand Your Cost Percentage: For businesses with an annual revenue under £250,000, operating costs should ideally be around 30% of the income. Assess your own cost percentage to see if it aligns with this benchmark. Filling Capacity: Consider whether increasing clients or members will lead to higher costs or if your existing setup can accommodate growth without significantly impacting expenses. Tax and VAT Considerations: Remember to factor in tax and VAT payments when assessing your profit margin. These additional expenses can significantly impact your bottom line. Build a Reserve: Aim to accumulate a reserve equivalent to three months' worth of operating costs. This buffer provides financial security and better decision-making in times of uncertainty. Customise Your Approach: Every business is unique, and what works for one may not work for another. Tailor your financial strategy to suit the specific needs and goals of your business. Thank you for joining me on this episode of From Passion to Profit. I encourage you to take a closer look at your business finances and consider how the Profit First model could potentially transform your venture. If you found value in this episode, please leave a review and share your insights. Your experiences may inspire others on their entrepreneurial journey. Don't forget to subscribe to receive future episodes directly. Until next time, take care. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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011 Revolutionise Your Business with Collaborative Marketing: Uncover the Secrets to Expanding Your Client Base 13:09

1 year geleden13:09

13:09

Welcome to " From Passion to Profit ," where we delve into the intricacies of building a successful health and fitness business that not only benefits your clients but also works for you as the owner. I'm your host, Nichola Page. In this episode, we're going to explore the power of collaborative marketing and how it can dramatically expand your client base. In this episode, I discuss the concept of collaborative marketing and its immense potential for your business. Collaborative marketing involves partnering with other businesses or services that cater to your ideal clients, but in a different capacity. I emphasize the importance of understanding your ideal client's lifestyle and preferences to identify potential collaborators effectively. Collaborative marketing offers a unique advantage in building trust with potential clients. When you align with a business that already has the trust of its customer base, that trust extends to you. This accelerates the process of gaining trust and credibility, bypassing some of the initial steps required through conventional marketing methods like social media. I provide examples tailored to specific professions, illustrating how a Pilates instructor could collaborate with a physiotherapist or chiropractor, or how a weight loss coach might partner with local salons or health food shops. I stress the importance of thinking creatively and considering seasonal opportunities for collaboration. Key Takeaways: Understand your ideal client's lifestyle and preferences to identify potential collaborators effectively. Collaborative marketing leverages existing trust from a partner business to expedite the know, like, and trust process with potential clients. Think outside the box when considering potential collaborators, even if your business operates primarily online. Action Steps: Create a list of potential collaborators based on your ideal client's preferences and lifestyle. Initiate conversations with potential collaborators, and be prepared for some initial rejection. Focus on the win-win-win scenario for both you, your collaborator, and their customer base. Stay consistent and persistent in your collaborative marketing efforts, as success may require time and effort. Thank you for tuning in to this episode of "From Passion to Profit." If you found this information valuable, please take a moment to leave a review. I'd love to hear how you plan to implement collaborative marketing in your business and what insights you gained from this episode. Don't forget to subscribe to stay updated on future episodes. I'm Nichola Page, your host, and I look forward to joining you on the next episode. Bye for now! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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010 The Secrets to Pilates Business Success with Studio Owner Luke Meessmann 50:11

1 year geleden50:11

50:11

Welcome to "From Passion to Profit" ! In this episode, I am joined by one of my long standing clients, Luke Meessmann, a successful Pilates studio owner. Luke talks openly about the challenges and triumphs of running a Pilates business. We delve into essential aspects like knowing your numbers, hiring a team, marketing strategies, and dealing with unexpected challenges. Luke's journey serves as an inspiration for those looking to excel in the health and fitness industry. Luke provides invaluable tips that can benefit both new and seasoned entrepreneurs. Key Takeaways: 1. Know Your Numbers: Understanding the financial aspects of your business is crucial. It's not just about revenue, but also expenses, profit margins, and areas for improvement. 2. Building the Right Team: Hiring is a critical process. Beyond qualifications, assess if the candidate's values align with your business. Utilize tools like strength finder tests to find complementary strengths. 3. Adaptability is Key: Being able to adapt to unexpected challenges, like the impact of COVID-19, is essential. Find ways to pivot and keep moving forward. 4. Stay True to Your Why: Have a strong reason for wanting to grow your business. It will be the driving force behind your decisions and actions. 5. Effective Marketing Doesn't Always Require Paid Ads : Word of mouth and building strong relationships with complementary businesses can be powerful marketing tools. Organic strategies can be just as effective as paid ones. 6. Establish Personal Habits for Positivity: Incorporate practices like meditation, breathing exercises, and physical activity into your routine to maintain a positive outlook and stay focused. 7. Embrace the Roller Coaster Ride: Entrepreneurship is filled with ups and downs. Understand that challenges are part of the journey, and having a clear head and fresh perspective is crucial to overcoming them. 8. Expansion Requires a Clear Purpose: Before growing, identify why you want to expand. Ensure it aligns with your personal and professional goals for true fulfillment. Remember, Luke's journey from studio owner to successful entrepreneur is a testament to the power of persistence, adaptability, and a clear sense of purpose. His insights can serve as a guiding light for anyone looking to thrive in the fitness industry. Thank you for tuning into " From Passion to Profit "! Don't forget to subscribe, share, and leave us a review. We'll be back soon with more inspiring stories and valuable insights. Until next time! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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009 Unleashing Your Business Potential: Harnessing Your Strengths for Success 23:52

1 year geleden23:52

23:52

Welcome to " From Passion to Profit, " the podcast that delves into the world of creating a thriving health and fitness business that works for you as much as it does for your clients. I'm your host, Nichola Page, and in today's episode, we're going to explore the essential topic of identifying your strengths and how to leverage them for business growth. I'll introduce you to a valuable tool that I use in my own business and recommend to my clients for identifying their strengths and aligning them with their entrepreneurial goals. In this episode, we focused on the significance of recognising your strengths and using them strategically to enhance your business. We introduced the Clifton Strengths Finder test, a powerful tool to identify your top five strengths, which are categorised into four domains: strategic thinking, influencing skills, executing, and relationship building. I explain the importance of understanding where your strengths lie and how they align with the various roles in your business. I walk you through the 3 key hats you wear as the business owner —the entrepreneur, the manager, and the technician, and how each of these roles demands different strengths. From this you'll understand why it's essential to identify where your natural abilities excel. Key Takeaways: Identify Your Strengths: Take the Clifton Strengths Finder test or a similar assessment to understand your top five strengths and the domains they fall into. Leverage Your Strengths: Maximise your strengths in your business role to ensure your business thrives. Delegate Wisely: Recognise tasks that don't align with your strengths and consider delegating them to others or utilising software solutions. Build a Harmonious Team: If you have a team, encourage them to take strength assessments to ensure everyone is working in roles that maximise their strengths. Hire Strategically: When bringing new team members on board, consider their strengths and how they align with the role you're hiring for. Understanding your strengths and using them strategically can lead to a more enjoyable and successful entrepreneurial journey. Thank you for joining us in this episode of " From Passion to Profit. " We hope you found this discussion on strengths and their impact on your business insightful. Don't forget to leave a review and share your key takeaways from today's episode. Your feedback is invaluable to us. Make sure to subscribe to the podcast to stay updated on future episodes. We look forward to having you with us in the next episode. Goodbye for now! Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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008 Unlocking Business Success: Mastering a Growth Mindset 22:41

1 year geleden22:41

22:41

Welcome to another insightful episode of " From Passion to Profit. " I'm Nichola Page, your host. In today's episode, I'll guide you through the transformative power of having a growth mindset for small business success. We'll explore what it means, why it's so important and how you can actively develop it. I'll be highlighting the types of thoughts someone might have and the language they would use, depending upon whether they have a growth or fixed mindset. I'll also outline practical strategies to help you foster and sustain a growth-oriented perspective. One thing is for sure, whether you succeed or fail in business, your mindset has a huge part to play. As Henry Ford famously said 'whether you think you can, or thing you can't, you're right'. Key Takeaways: Growth vs. Fixed Mindset: It's crucial to recognise the distinction between a growth mindset, which believes in development through effort, and a fixed mindset, which attributes abilities to inherent nature. Embrace Challenges: View setbacks and challenges as opportunities for learning and growth, rather than inadequacy or failure. Positive Self-Talk: Be intentional with positive self-talk. Reframe negative thoughts to incorporate a growth-oriented perspective, even if it means adding a "yet" to statements. Feedback is Valuable: Receive constructive feedback as a valuable tool for improvement rather than criticism. Effort Over Outcome: Focus on the efforts and experiences gained, viewing failures as feedback and experiences that contribute to your growth journey. If you found this episode valuable, I'd greatly appreciate your feedback. Please take a moment to leave a review and share your key takeaways. Don't forget to subscribe for more insightful episodes. Resource Links: Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule Website: http://www.thehfbc.com Facebook: https://www.facebook.com/healthandfitnessbusinessclub/ Instagram: https://www.instagram.com/nicholapageofficial/ LinkedIn: https://www.linkedin.com/in/nicholapageofficial/…

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