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Ep. 22 - The Value of a Go or No-Go Process
Manage episode 332941343 series 2969843
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In today's episode, we are discussing the value of a go/no-go process and the benefits of utilizing the tool to improve BD and marketing efforts. At FortisOBM, our go/no-go process is pretty stringent, effectively validating our value to the organization and our commitment to quality and a return on investment. This process has proven to be one of the things that make FortisOBM one of the top marketing agencies solely focused on supporting A/E/C + CRE firms. Tune in to learn more about how a go/no-go process standard can support your organization’s business development and marketing initiatives.
The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers.
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