How Do You Create Social Media Content for the Biggest Show in the World?

Endless Coffee Cup: Digital Marketing Education

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2y ago 47:59

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My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October 2021 to March 2022, drawing more than 24 million visitors to the expo, and an equal 24 million to the online portal!

Mohtab managed the social media team, and they produced an average of 200 content posts a week! That's 28/day - a rate of more than 1 post per hour for 6 months! And that's just the start of the amazing stories from this event.

Listen in to hear the challenges of managing, marketing, and producing the social media content for a long-term, worldwide event.

Expo 2020 Dubai

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