Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Player FM - Internet Radio Done Right
Checked 1+ y ago
הוסף לפני three שנים
Inhoud geleverd door Dr Robert Hess. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr Robert Hess of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
))
Daily Deals
Dr Robert Hess: Differing opinions about the Lambda variant: Super mutant, successor to Delta or damp squib?
Manage episode 337514882 series 3382444
Inhoud geleverd door Dr Robert Hess. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr Robert Hess of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
August 2021
…
continue reading
Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
56 afleveringen
DelenManage episode 337514882 series 3382444
Inhoud geleverd door Dr Robert Hess. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Dr Robert Hess of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
August 2021
…
continue reading
Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
56 afleveringen
כל הפרקים
×
D
Dr Robert Hess - Ready for the battle?
1 Could the Novavax vaccine candidate be a viable alternative for skeptics wary of mRNA technology? 4:41
October 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess uncovers the evidence that Delta does not make children more ill than other variants of the coronavirus 2:35
October 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Corona drug molnupiravir significantly reduces number of severe cases of disease and raises hopes, says manufacturer 6:17
October 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
September 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess gives update on new mutations and what you need to know about COVID-19 variants 5:58
September 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess about CureVac: Modified vaccine developed in collaboration with GSK is in preclinical testing 3:06
September 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess comments about recent studies relating autoantibodies against interferon-I and a SARS-CoV-2 infection 3:26
September 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess: Differing opinions about the Lambda variant: Super mutant, successor to Delta or damp squib? 16:59
August 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 As Doctor Robert Hess expected, the pandemic is becoming more complex and problematic in nature 14:06
July 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess skepticism regarding the efficacy of all previous vaccines against the Delta variant has been confirmed 11:06
July 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess: The SARS-CoV-2 T-Cell immunity analysis is to be integrated into the Covid-19 Immunization Program 6:14
July 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess: CureVac were our great hope. They reached for the stars – and came back down with a bump. 2:46
June 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
June 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr. Robert Hess: The Delta variant is not the dreaded super mutant, but it may be a game-changer in a negative sense. 7:55
June 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
D
Dr Robert Hess - Ready for the battle?
1 Dr Robert Hess: We are now several months into the vaccination campaign, and it is clear to us from our own SARS-CoV-2.. 16:08
June 2021 Website: www.drroberthess.com https://www.youtube.com/channel/UC5pB3gqEZKNL6FghFADy__w/featured
Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.
Daily Deals
Daily Deals
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
