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Influencer Marketing and the Future of Connected TV Advertising
Manage episode 415132857 series 3517916
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Digital Marketing Today: Influencer Impact and the Rise of Connected TV Advertising
Welcome to another thrilling episode of Digital Marketing Today, where we dive into the latest trends and innovations shaping the digital marketing landscape. Today's segment zeroes in on two pivotal areas: the burgeoning role of influencer marketing and the dynamic world of connected TV (CTV) advertising.
Influencer Marketing Insights
Our discussion kicks off with a deep dive into how small businesses are leveraging influencer marketing to boost their visibility and engagement. We explore the explosive growth of influencer engagement, particularly with Gen Z audiences, showcasing a remarkable 470% growth in tailored influencer campaigns. This segment provides listeners with practical tips on employing strategies like sponsored posts, discount codes, affiliate programs, contests, and the strategic deployment of brand ambassadors. These tactics are not just about immediate gains but are aimed at fostering sustained brand loyalty and long-term relationships with consumers.
The Evolution of CTV
Transitioning to connected TV, we delve into the latest Pixalate report which highlights the top-grossing apps in programmatic advertising across platforms such as Roku, Amazon Fire TV, and Apple TV. With Hulu at the forefront in North America, this analysis uncovers the massive potential CTV holds over traditional TV advertising, including benefits like precise targeting and improved viewer tracking capabilities.
The insights gleaned from these discussions are designed to help digital marketers navigate the shift towards more targeted and interactive advertising platforms, pushing the boundaries of what can be achieved in the realm of digital advertising.
Join Us On This Journey
Whether you're a marketing veteran or a budding entrepreneur, this episode of Digital Marketing Today is packed with valuable information to help you make the most of the digital tools at your disposal. Tune in to stay ahead in the fast-evolving digital marketing arena!
Links:
Grow Your Small Business With Influencer Marketing In 2024
Pixalate's Q1 2024 Top Grossing Roku Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, Sling Among Top Grossing Apps
Snap supera expectativas de receita no primeiro trimestre, e ações avançam 25%
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