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Automation and Innovation: Navigating the New Landscape of Digital Marketing
Manage episode 415356557 series 3517916
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Welcome to "Digital Marketing Today"
In our newest episode, we explore the cutting-edge and the cautionary tales of digital marketing techniques and innovations. Dive deep with us into these headline-worthy topics:
- The Double-Edged Sword of Automation: We begin with a critical look at the challenges faced during Meta's Advantage Plus campaigns. Special guest, RC Williams from 1-800-D2C, shares firsthand the harrowing experience of budget depletion during the Valentine's campaign, where costs escalated due to automated systems running without sufficient human oversight.
- Striking the Right Balance: The episode continues with a balanced discussion on the interplay between automated tools and manual intervention in digital ads. How do we utilize the efficiency of automation while ensuring it aligns perfectly with our marketing goals? This segment is crucial for anyone relying on digital ads.
- Innovations in Interactive Advertising: We then shift our focus to an emerging trend in the digital marketing landscape—interactive and immersive advertising. Discover how News Corp Australia and Moët & Chandon are pioneering in-video shoppable ads, allowing consumers to make purchases directly from video content. Expect engaging insights into similar strategies by Paramount with their real-time product placements in "Australian Survivor."
This episode not only highlights innovation in digital marketing but also prompts marketers to think about the implications of newer technologies like AI, VR, and AR. Join us as we dissect how these tools are blending content with commerce and transforming consumer interactions with brands across the globes.
Don't miss out on this insightful journey into the heart of modern digital marketing; tune in to this latest episode of Digital Marketing Today!Links:
Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash
How to unlock the power of shoppable creatives and content
2024 is the year of ‘ugly’ content. Here’s how your business can benefit
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