278: Automate your personal brand-based business with Alycia Edgar

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In this episode of Reputation Revolution, I sit down with profit strategist and business growth expert, Alicia Edgar.

We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload.

The following topics are covered in this interview:

**Introduction to Guest**: Learn about Alicia’s journey from being an accountant to a profit strategist who helps help six figure entrepreneurs leverage their business to fuel growth without requiring more of their time

**The Power of Automation**: Discover how automation reduces human oversight, streamlines processes, saves time, and increases profitability across various business aspects like marketing efforts or knowledge sharing.

**Profit Generation through Automation**: Understand the concept of creating automatic income streams that ensure consistent revenue inflow (when implemented gradually).

**Examples & Key Areas for Automation**: Get insights on automating administrative tasks and marketing activities to save time and reduce costs without hiring more staff.

**Marketing Focus Points**: Explore key areas -- awareness through amplified content; visibility beyond algorithm restrictions; lead generation (which generates new prospects daily without attending networking events); and growth strategies requiring our constant attention (automated to function every day on a consistent basis).

**Effective Lead Generation Strategies**: Learn about selling low-priced items initially to attract new customers and convert them into loyal ones by demonstrating value over time.

**Content Strategy & Marketing Automation Tips:** Stay active across multiple platforms like blogs, podcasts etc., use paid advertising especially promoting content via Facebook Ads at minimal costs per day to ensure visibility among existing followers while attracting new ones as well.

This episode is packed full of actionable insights and tips for anyone wanting to scale their business without relying on more of their time and attention.

FOR A DEEPER DIVE INTO THIS INTERVIEW WITH ALYCIA, MAKE SURE YOU SUBSCRIBE TO THE REPUTATION REVOLUTION NEWSLETTER ON SUBSTACK - https://reputationrevolution.substack.com

CONNECT WITH ALYCIA:

• Website - https://www.alyciaedgar.com/
• LinkedIn - https://www.linkedin.com/in/alyciaedgar/
• Instagram - https://www.instagram.com/alycia_edgar/