Episode #77 - The Bad News (and the Good) about 2020

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020.

NEWS ITEM of the Week

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021

https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html

INTERVIEW of the week

Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights.

Learn more about Marissa:

• Connect with her on LinkedIn: https://www.linkedin.com/in/marissagbenro/
• Read the blog post on content mapping and optimization: https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/

OUR CONTENT MARKETING IDEA of the WEEK

5 Content Lessons From John Krasinski’s Some Good News

https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/

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