Ga offline met de app Player FM !
Episode #77 - The Bad News (and the Good) about 2020
Manage episode 266634886 series 2537111
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020.
NEWS ITEM of the Week
Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html
INTERVIEW of the week
Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights.
Learn more about Marissa:
- Connect with her on LinkedIn: https://www.linkedin.com/in/marissagbenro/
- Read the blog post on content mapping and optimization: https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/
OUR CONTENT MARKETING IDEA of the WEEK
5 Content Lessons From John Krasinski’s Some Good News
https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/
SPONSOR
SiteCore
A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.
Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.
There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.
Download the guide today at: https://cmi.media/sitecore-lifecycle
86 afleveringen
Manage episode 266634886 series 2537111
In this week’s episode, Content Marketing Institute’s Robert Rose is wondering when the other shoe is going to drop – and how bad (or good) that’s going to be. He talks with content marketing strategist Marissa Gbenro about where CMOs plan to spend their predicted budget increases next year. And finally, Robert shares an article on five content lessons that are all about good news. And that’s a wrap for the week ending July 10, 2020.
NEWS ITEM of the Week
Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
https://www.mediapost.com/publications/article/353299/gartner-cmo-spend-survey-shows-how-digital-budgets.html
INTERVIEW of the week
Robert’s guest this week is Marissa Gbenro, senior manager of content marketing at Highspot. Before joining Highspot, Marissa led corporate marketing strategy for TrueBlue across 600 locations in the United States and Canada. Throughout her career, she’s has focused on strategic content development and content optimization through buyer engagement and internal usage data and insights.
Learn more about Marissa:
- Connect with her on LinkedIn: https://www.linkedin.com/in/marissagbenro/
- Read the blog post on content mapping and optimization: https://www.highspot.com/blog/how-to-map-audit-and-optimize-content-along-the-buyers-journey/
OUR CONTENT MARKETING IDEA of the WEEK
5 Content Lessons From John Krasinski’s Some Good News
https://contentmarketinginstitute.com/2020/06/content-lessons-john-krasinski/
SPONSOR
SiteCore
A well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.
Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.
There is a new post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.
Download the guide today at: https://cmi.media/sitecore-lifecycle
86 afleveringen
Alle Folgen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.