Building a Brand of Intention with Jill Osur

Chicks Who Give a Hoot

In this episode, we chat about:

• Jill Osur's Journey From Nonprofit to Entrepreneurship
• The Mission of Teneral Cellars: Wine With Purpose
• The Impact of Conscious Consumerism
• Empowering Women Through Business and Commerce
• Creating Change Beyond Charity: a Business Model
• Intentional Spending: Supporting Women and Minority-owned Businesses
• The Role of Companies in Social Change
• Teneral Cellars' Approach to Inclusion and Community
• The Importance of Intentionality in Business and Life

Resources + Links:

Explore and purchase wine at teneralcellars.com

You can also visit their tasting room located in the scenic Shenandoah Valley of Amador County, just northeast of Sacramento, California.

Join The Swarm Wine Club at teneralcellars.com/pages/wine-club

Stay at their Tuscan Villa-styled five-star boutique hotel, the Grand Reserve Inn, and experience exclusive wine events | grandreserveinn.com

Follow Jill on Instagram | @jillosur

Support women-owned businesses by shopping at thewmarketplace.com

Expand your LGBT-owned business’s reach through nglcc.org/get-certified

Get your copy and subscribe for more empowering stories at theknowwomen.com

Explore more of Shiloh Sophia’s works and her unique approach to creating art as a means of personal transformation and healing at shilohsophiastudios.com

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit chickswhogiveahoot.com

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this insightful episode of the Chicks Who Give a Hoot podcast, Sara engages with Jill Osur, the Founder and CEO of Teneral Cellars, to discuss the company's mission of elevating women and inspiring change through business. Jill shares her journey from working with the Special Olympics to harnessing her entrepreneurial spirit to effect social change. Teneral Cellars not only offers wine but uses it as a conduit for sparking necessary conversations on gender and racial justice, donating 10% of profits to relevant organizations. The discussion covers the significance of women making intentional purchases to support women and minority-owned businesses, thereby leveraging economic power to foster societal change. Jill also touches on the importance of companies going beyond traditional profit motives to prioritize people and the planet, embodying values that align with their operational practices. Moreover, the episode delves into the impact of supporting female leadership in business, highlighting how Teneral Cellars backs various causes and initiatives promoting women's rights and inclusivity. Jill's message is clear: by being intentional in our choices and actions, we hold the power to drive significant positive change in our communities and beyond.

01:00 Meet Jill Osur of Teneral Cellars

07:28 Intentional spending for women-owned businesses

11:59 Intentionality in business operations and vendor selection

15:18 The power of women in consumption and decision-making

21:57 Intentional branding and certification for women-owned businesses

25:54 Empowering women through wine production and consumption

29:38 Challenging traditional ways of thinking and leading with intention and integrity

37:03 Female leadership, business priorities, and giving back

42:37 Supporting women-owned businesses and charities with a focus on equality and empowerment