Taking Ownership Over Your Consumer Data with mePrism

CapTech Trends

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The Agile Brand with Greg Kihlström®

1
#657: Augmenting front-line employees with AI for better experiences, with Fabrice Martin, Medallia 22:42

4 dagen geleden22:42

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22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

4 jaar geleden 37:24

MP3•Thuis aflevering

Your data is the most powerful data set that exists on the planet today. Should you have control over and own your own data? In this episode, Vinnie Schoenfelder welcomes mePrism CEO Tom Daly and CapTech co-CEO Steve Holdych to discuss data privacy and its value to both the consumer and companies. Topics covered include:

Understanding how your data is being used and how the magic of technology can be distracting.
Why compliance and full transparency with consumer data is critical to brand affinity.
How the mass scale of sharing data influences purchasing behaviors.

For more information on mePrism: https://www.meprism.com/

47 afleveringen

#Tech #MBA #Business #CapTech

Taking Ownership Over Your Consumer Data with mePrism

CapTech Trends

published 4 jaar geleden

MP3•Thuis aflevering

Understanding how your data is being used and how the magic of technology can be distracting.
Why compliance and full transparency with consumer data is critical to brand affinity.
How the mass scale of sharing data influences purchasing behaviors.

For more information on mePrism: https://www.meprism.com/

47 afleveringen

#Tech #MBA #Business #CapTech

Alle afleveringen

CapTech Trends

1
AI-Propelled Innovation: CapTech's 2025 Technology Trends 34:38

28 dagen geleden34:38

34:38

How can AI help overcome business challenges and enhance customer experiences? Join us as host Vinnie Schoenfelder, CapTech Principal, Strategic Innovation, Brian Bischoff, CapTech CTO, and Bree Basham, CapTech CX Lead, discuss CapTech’s annual tech trends and what 2025 has in store for organizations and customers. Tune in to hear: Why agentic AI in automation matters How AI-powered data accelerators work When hyper-personalized customer loyalty becomes crucial Why modernization with AI is essential…

CapTech Trends

1
Consumer AI Study 2024: Shifting Attitudes and Increased Adoption 28:00

20 weeks geleden28:00

28:00

Listen in as we discuss how CapTech’s Annual Consumer AI Study findings have evolved. Brian Bischoff, a CapTech Principal leading our Practice Areas & Services, and Elliott Hartz, a Senior Consultant in our CX practice, join Vinnie for a discussion around what’s changed, what’s surprised them, and how organizations can positively adopt AI technologies for their customers. Over half of consumers are willing to pay a monthly fee for enhanced AI-powered benefits. The shift from simply "trying out" AI to demonstrating clear ROI from AI initiatives. Generative AI’s widespread adoption in both personal and professional settings.…

CapTech Trends

1
Speak Their Language: Why Multilingualism Matters for the Customer Experience 31:38

25 weeks geleden31:38

31:38

In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty. Tune in to hear more about: How 76% of online shoppers prefer to buy products with information in their native language. Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages. Incorporating multilingualism early into your design considerations to save time and resources. How AI can accelerate the process — but a human touch is still required. The technical underpinnings of internationalization, including locale codes and responsive design.…

CapTech Trends

1
Improving Your Bottom Line: Using Data to Better Meet Your Customer’s Needs 35:23

39 weeks geleden35:23

35:23

In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization. Tune in to hear more about: How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company. Consumers are willing to share their data if there is a clear benefit brought to them with said data. How personalized notifications achieved a 4x increase in engagement vs. standard notifications. For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand. The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.…

CapTech Trends

1
Exploring the Impact of AI on Daily Life: Takeaways from CapTech's Consumer Study 36:07

41 weeks geleden36:07

36:07

In this episode, CapTech Principal, Vinnie Schoenfelder is joined by CX Manager, Carrie Ryan and Systems Integration Director Kevin Vaughan to discuss the increasing expectations consumers have around innovation and how they are more accepting of AI in their daily lives. Tune in to hear more about: How to strike the balance between the user experience and product usability vs. being innovative for innovation's sake. Compared to last year, consumers are more willing to share data because they're aware of the benefits AI provides for personalization, efficiency, and more. The key to integrating AI into the daily lives of consumers is to understand their customers and their needs. If your company’s innovation cycle is too slow to release, companies that are leaning heavily into AI will surpass you quickly.…

CapTech Trends

1
MNX Global Logistics, a UPS Company: Time-Critical Speed and Precision Through AI 38:03

47 weeks geleden38:03

38:03

Given an automation mandate in 2021, MNX, a time-critical logistics company, started their AI journey with CapTech to focus on operational precision and efficiency. Tim Kutz, CIO of MNX Global Logistics, joins Managing Director Michelle Meyer, and Principal Vinnie Schoenfelder to discuss the swift adoption of AI over the past 15 months. Tune in to hear: “If you don’t have good data you’re done.” The importance of having a tight team of business and IT folks on your team. Creating an adaptable culture when navigating the inevitable uncertainty of AI. Moving from operational AI goals to customer experience AI goals in 2024. “People hear AI on the news and TV and think it’s this is a daunting thing. It’s not. It’s something new, like cloud or anything else you need to understand and get the right people to help you. But it is moving so fast.” – Tim Kutz, MNX CIO…

CapTech Trends

1
A Conversation with rvatech/: Innovation at the Intersection of Data and AI 25:24

1 year geleden25:24

25:24

In this episode, we are joined by leaders from rvatech/: Nick Serfass, rvatech/ CEO Todd Dube, rvatech/ Data + AI Summit Co-Chair, Analytics and AI leader at CarMax Meghan Holt, rvatech/ board member, CapTech Managing Director rvatech/ is a technology trade organization focused on igniting the growth of the technology sector and the technology community within the greater Richmond, Virginia region. Tune in as we discuss the upcoming rvatech/ Data and AI conference, practical technology applications and career opportunities. Register for the rvatech/ Data + AI Summit on March 28, 2024 here .…

CapTech Trends

1
Navigating the AI Evolution: A Discussion with Dominion Energy, Virginia Commonwealth University, and CapTech 38:17

1 year geleden38:17

38:17

In this special edition episode of CapTech Trends, guest co-hosts and CapTech AI leaders Brian Bischoff and Jason Snook are joined by Ajit Mandgi, the Director of Analytics at Dominion Energy, and Paul Brooks, Professor and Chair in the Department of Information Systems at VCU School of Business. Tune in to learn how AI is impacting various industries and gain helpful insights to navigate the future as this technology continues to evolve. In this panel discussion we cover: How ChatGPT has impacted higher education and how educators have quickly adapted their teaching strategies. The transformational impact generative AI has had on the energy and utilities industry. The responsibility of leaders to help organizations embrace and navigate AI - and keep up the momentum. What the AI transformation will look like in the next few years.…

CapTech Trends

1
Are you ready for AI in 2024? 30:54

1 year geleden30:54

30:54

AI is a once-in-a-lifetime technology advancement and it's here to stay - so what does that mean for your business and how do you get started? Listen in as Vinnie chats with CapTech AI leads, Fellow Jason Snook, and CX Director LesLea Carey and we discuss: Consumers are expecting AI, so how will you meet that need in 2024? AI is more than ChatGPT - the endless AI use cases include dynamic pricing, personalization, automation, anomaly detection, and more. Why you should move now and how to push past the analysis paralysis and unknowns. Excellent AI examples from Walmart and Dominos.…

CapTech Trends

1
Merging the Physical and the Digital to Meet Customer Expectations 43:35

2 years geleden43:35

43:35

Tune in to our latest episode as Principals Vinnie Schoenfelder, Bree Basham, and Brian Bischoff discuss the three key trends we see in the evolving landscape of technology and consumer interaction. The use of Generative AI for authentic human-like interactions Creating winning customer experiences through immersive and frictionless technologies The race to capture consumer loyalty by merging digital and physical elements of technology advancements Links: Read the full article CapTech AI Consumer Study…

CapTech Trends

1
Are Consumers Optimistic about AI? 29:28

2 years geleden29:28

29:28

How do consumers really feel about AI? In this episode of CapTech Trends, CapTech CTO Vinnie Schoenfelder, discusses the findings of CapTech’s AI study, with CapTech Fellow Jason Snook and CapTech Manager Carrie Ryan. Tune in as we cover: Surprising findings that challenged our hypothesis How AI is deeply integrated into building brand loyalty The future of AI and the consumer Read the full study here .…

CapTech Trends

1
Empowering Utility Undergrounding Initiatives through VISTAR 30:57

2 years geleden30:57

30:57

A discussion with Dominion Energy. In this episode of CapTech Trends, we speak with Les Carter, Strategic Advisor for Grid Resiliency at Dominion Energy. Les, affectionately referred to as "The Godfather of Undergrounding" discusses how the new VISTAR(SM) app developed by CapTech is helping change how they approach undergrounding efforts and the adoption of emerging technologies. Listen in as we discuss: How the decision to introduce AR positively disrupted Dominion Energy's outlook on emerging technologies. Key advantages and challenges to using VISTAR for undergrounding. Advice for leaders who are incorporating AR and emerging tech into their companies. How to increase tech adoption both internally and with customers. Learn more about VISTAR: https://www.captechconsulting.com/solutions/vistar The VISTAR app is now available for download on the Apple App Store: https://apps.apple.com/us/app/vistar-by-captech/id6449709614…

CapTech Trends

1
Innovating the Game with Armando Bacot and Roberto Castro 32:03

2 years geleden32:03

32:03

In this special edition episode of CapTech Trends, Vinnie Schoenfelder hosts a conversation about sports technology with two special guests: Armando Bacot, UNC-Chapel Hill basketball player, and Roberto Castro, a former PGA TOUR golfer and leader in CapTech's sports technology practice. Tune in as we discuss: NIL: The impact of NIL (name, image, likeness) and how it can create opportunities to learn from business leaders. Sports Technology: The intersection of sports, technology, and business, and how this data can enhance an athlete's performance and fan engagement. Armando: Armando's plans for the future as he enters his fifth year at UNC and MBA program.…

CapTech Trends

1
A Password-less Future with Passkeys 46:33

2 years geleden46:33

46:33

In this episode of CapTech Trends, CapTech CTO, Vinnie Schoenfelder discusses passkeys, the first step towards a frictionless password future, with Fellow, Mark Badger and Senior Consultant, Andrew Levy. Listen in as we discuss: The brand advantages to being a passkey early adaptor How passkeys can both improve user experience and add security The consumer expectations around the scalability of passkeys Resources referenced in this episode: CapTech Passkey Article: The Password-less Future Is Closer Than You Think RIP, Passwords. Here’s What’s Coming Next. FIDO Alliance…

CapTech Trends

1
Meeting Consumer Expectations in 2023 26:06

2 years geleden26:06

26:06

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023. Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them? Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse? Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation. Read the full survey findings: 2022 Consumer Innovation Survey…

CapTech Trends

1
Kickstarting Advanced Analytics 28:30

2 years geleden28:30

28:30

Are you getting value from the data that you have? Listen in as Vinnie chats with Andrew Novokhatny about moving from traditional to advanced analytics. Andrew is a data and analytics expert and healthcare analytics professor at UNC Chapel Hill. Tune in as we discuss: Pivoting into forecasting and making predictions using your data Don't forget the change management part of the equation How high-performing companies are using their data Healthcare use cases in the fraud, waste, and abuse domain…

CapTech Trends

1
The Value of User-Centered Change Management 24:17

2 years geleden24:17

24:17

Join us as Vinnie chats with Leighann Hughart, Senior Manager in management consulting and an organizational change management (OCM) expert. Tune in as we discuss: Debunking common myths about change management Why your OCM and customer experience teams are better together Supporting enterprise-wide product adoption with user-centered change management…

CapTech Trends

1
The Latest in Actionable Data 27:54

2 years geleden27:54

27:54

In this episode, CapTech Technical Director, Cameron Snapp joins Vinnie to dig deeper into data transformation, the importance of data-sharing, and what’s new in the landscape. Listen in as we dig into: Why understanding your data sources and communicating what happens to them, is important for the future. How third-party tools that sit in your data pipelines can make it easier to retrieve the data you need. The value of data democratization across an organization. Observing the shift of responsibility from building pipelines to now educating about them.…

CapTech Trends

1
Changing the Game with PinPoint Challenge™ 35:53

2 years geleden35:53

35:53

Last month, we announced our latest in sports innovation, PinPoint Challenge™ powered by our proprietary ShotLander® technology. In this episode, we dig deeper into the business strategy, development, and technology behind the PinPoint Challenge with systems integration director, Clinton Teegarden, and director in our sports practice and former PGA TOUR player, Roberto Castro. In this episode we cover: How the ShotLander technology democratizes golf tech outside of professional leagues Why the future of ShotLander will extend beyond golf and into other sports and industries How leveraging each of our practice areas in product development made for a better user experience The technology behind PinPoint Challenge CapTech Sports Experiences: https://www.captechconsulting.com/sports Course Record Show Podcast: https://courserecordshow.com/…

CapTech Trends

1
Thought Leaders Are Made Not Born 27:12

3 years geleden27:12

27:12

In this episode of CapTech Trends, CapTech CTO, Vinnie Schoenfelder discusses how to become a thought leader with CapTech Technical Director, Mark Broski. Mark is passionate about fostering academic growth (from his previous experience as a university educator) and in his current role in consulting. Listen to this inspiring episode as we discuss: The difference between a thought leader and a subject matter expert. How you can make the conscious choice to develop your skills and become a thought leader. Why becoming a successful thought leader requires being uncomfortable and taking risks. Why there is not a single thought leader archetype. The common traits and patterns of behavior among successful thought leaders. How organizations can embrace the development of thought leaders through their company culture. Books referenced in this episode: The Scout Mindset: Why Some People See Things Clearly and Others Don’t by Julia Galef Peak: Secrets from the New Science of Expertise by Anders Ericsson…

CapTech Trends

1
Improving Human Efficiency with Hyperautomation 28:55

3 years geleden28:55

28:55

In this episode of CapTech Trends, we dig deeper into hyperautomation, one of our four 2022 Tech Trends. Our host, Vinnie Schoenfelder, and CapTech fellow Bill Klos discuss how hyperautomation technology is preparing organizations for the next frontier of digital transformation. Listen in as we discuss: The differences between automation and hyperautomation The factors that are causing companies to take hyperautomation more seriously How to identify the feature flags within the development process The required top-down and bottom-up decision-making discussions…

CapTech Trends

1
Microchannels: Tiny Channels with Huge Customer Experience Impact 31:38

3 years geleden31:38

31:38

In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including: Microchannels mean more opportunities for data to inform your long-term strategy. Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps. Why a unified brand experience is important across all channels - even third-party vendors. The importance of accessibility and inclusivity in your long-term channel strategy.…

CapTech Trends

1
Cloud Adoption: 90% People, 10% Technology 29:18

3 years geleden29:18

29:18

In this episode of CapTech Trends, we dig deeper into the first of our four 2022 Tech Trends about the cloud and productivity. Cloud SME Mike Diiorio and Vinnie discuss the ways in which a move to the cloud is a culture change and requires organizational buy-in, communication with your teams, and a long-term cloud strategy. Listen in as we cover the following hot-button topics in cloud adoption today: Why your priority should be creating a long-term cloud strategy and gaining buy-in across the entire organization. Addressing the skills gap in migration efforts - making sure your people understand what cloud adoption means for their jobs and creating opportunities for continual learning. Why multi-cloud split models are becoming the preferred model and how cloud vendors are adapting. If you're starting from scratch, having a cloud advocate or two can help lead the way and train teams through adoption. Why the lift and shift approach can turn into a worst-case scenario.…

CapTech Trends

1
Keep Your Data Lake from Becoming a Data Swamp 20:18

3 years geleden20:18

20:18

In this episode, we bring Calli Rogers, director in our data and analytics practice, back by popular demand. Listen in as we dig deeper into metadata-driven ingestion and discuss topics such as: Why Python is the preferred language in the analytics space. The importance of having a full-time role in data governance. Trivia: Why is our data butler named Alfred?…

CapTech Trends

1
How Trusted Data Pays You Back 26:09

3 years geleden26:09

26:09

In this episode of CapTech Trends, we dig deeper into our 2022 Tech Trends with data expert Michael Fitchko. This episode is rich with case studies and advice on how to grow your data productization efforts, whether you're just starting or have a mature architecture. Listen to learn more about: Why the relationship between your data and your company's vision is important to success. Getting started with trusted data, not perfect data. Shift from looking forward, not backward, with mature data. Two case studies: one on how data cleansing led to an improved user experience, and another on how data productization prevented employee attrition.…

CapTech Trends

1
Preparing Brands for the Metaverse 30:24

3 years geleden30:24

30:24

In this episode, Vinnie talks with Clinton Teegarden, a Director in CapTech’s System Integration practice, about what companies can do today to successfully prepare for the metaverse. Listen to learn more about: Why it's important to understand crypto now. How to start thinking about unique customer experiences without the constraints of a physical store. How the metaverse is creating completely new opportunities, particularly in banking and financial institutions.…

CapTech Trends

1
Building Data Revenue Streams 6:38

3 years geleden6:38

6:38

In this special edition of CapTech Trends, Vinnie chats live with one of CapTech’s data leaders, Arjun Baradwaj, about how companies can expertly leverage their data as a revenue stream through data productization.

CapTech Trends

1
Consumer-Driven Innovation in 2021 18:25

3 years geleden18:25

18:25

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about: How accessibility has become influential on purchasing decisions. Why brands must shift from omnichannel to microchannel interactions post-pandemic. How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience. How consumers are willing to share personal data in exchange for discounts, perks, and convenience.…

CapTech Trends

1
Machine Learning 201: Data Scientists Aren’t Data Engineers 28:07

4 years geleden28:07

28:07

In this episode of CapTech Trends, Vinnie chats about the future of machine learning with data engineering director Calli Rogers. Listen to learn more about: · Why bias is inherent in data science and machine learning · What the future looks like for machine learning · Why it’s important to know your specific industry – in addition to the math and statistics – to be successful…

CapTech Trends

1
Bringing Cultural Sites to Life with ARtGlass 37:03

4 years geleden37:03

37:03

Featuring ARtGlass CEO Greg Werkheiser, this CapTech Trends episode discusses how ARtglass, a Richmond, VA based company, is bringing cultural sites like Pompeii, George Washington's Mount Vernon, and Madame Tussaud's to life through an immersive Augmented Reality wearable. Introducing this technology into museums and historical sites not only leaves people entertained, but also provides an emotional and intellectual experience. Learn more about ARtglass: https://artglassgroup.com/…

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