Trust, Transparency, and Growth: Esther Salata's Business Journey

Building Better Business

Today we’re excited to sit down with the dynamic Esther Salata, founder and CEO of Benesafe Solutions.
In this episode, Esther delves into the core principles that drive her all-natural pest control company — trust and transparency. She explains how clear labeling and rigorous efficacy testing have proven that her plant-based product rivals synthetic alternatives. "Transparency isn't just a buzzword for us; it's the backbone of our business," Esther shares.
We explore the hurdles and triumphs of scaling a family-operated business from a modest start to a company recognized with the Better Business Bureau's Spark Award for trustworthiness and community engagement. Esther shares how mentors like Rob McCabe and Jamie Pollock have been instrumental in her entrepreneurial journey, and the value of participating in programs like a city-sponsored accelerator to boost small business marketing efforts.
Listeners will hear an inspirational customer success story that highlights the positive impact of Benesafe Solutions' product, as well as Esther's plans for product expansion — including a regulated personal spray that is safe for humans and animals, promoting both environmental sustainability and well-being.
Our discussion touches on the significant role of community involvement, with Esther emphasizing their commitment to local events and charitable causes, and the importance of appreciating and building trust with customers. Esther also candidly talks about the challenges of outsourcing and the importance of learning from missteps in business operations.
Join us as we explore the journey of a business that started from a personal need to enjoy a mosquito-free backyard and evolved into a company that carries the values of character, culture, and community at its heart. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable insights on leadership, purpose, and community impact.
So tune in, take notes, and don't forget to subscribe for more conversations on Building Better Businesses!