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Good & Bad Marketing in Professional Services
Manage episode 404045349 series 3555562
Inhoud geleverd door John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:
- Lack of plan or lack of patience
- Poor customer experience
- Messaging is too company-centric
- Brand is based on assumptions
- Lack of a content strategy
Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.
www.breakingbizdev.com
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
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