Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers

Botanical Brouhaha Podcast

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In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations.

This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry.

Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges of growing, harvesting, arranging, and marketing fresh flowers while managing small children soon became apparent.

To extend her offerings throughout the year, especially during the cold Welsh winters, Layla began exploring dried flowers. She started foraging for materials like ivy, dried hydrangeas, and rose hips to create winter wreaths and arrangements. This exploration led her to appreciate the beauty and versatility of dried flowers, which allowed her to take her time with arrangements while her children played around her.

The COVID-19 pandemic was a pivotal moment for Layla. The cancellation of a wedding she had been planning for a year made her realize that the pressure of fresh flowers was no longer what she wanted. She decided to fully commit to dried flowers, a significant leap that brought her a sense of freedom and joy.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

167 afleveringen

#Amy McGee #Events #Floraldesign #Flowerfarming #Wedding #Fine Arts #Arts #Graphic Design #Business #Farmerflorist #Flower #Florists

Botanical Brouhaha Podcast

Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers

Botanical Brouhaha Podcast

18 subscribers

published ongeveer een jaar geleden

MP3•Thuis aflevering

In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson, a creative force in the flower industry known for her specialization in dried flower arrangements and installations.

This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry.

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.

167 afleveringen

#Amy McGee #Events #Floraldesign #Flowerfarming #Wedding #Fine Arts #Arts #Graphic Design #Business #Farmerflorist #Flower #Florists

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Botanical Brouhaha Podcast

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Ep. 134: Rooted in Heritage: How Jamaican Roots Guide Olivee Floral 54:35

5 dagen geleden54:35

54:35

Building Olivee Floral In today’s BB Podcast episode (No. 134), we’re visiting with Karla Smith-Brown, founder of Olivee Floral . Karla’s inspiring journey evolved from a career in public relations to becoming a successful floral artist. Her story isn’t just about flowers; it’s about weaving passion, sustainability, and heritage with personal connections to make a powerful impact. Starting out, Karla offered pop-up events and hand-tied bouquets, gradually building her brand (named after her great grandmother, Medorah Olivee Wright). With a design aesthetic influenced by her Jamaican heritage, she developed a signature wild yet refined style. As Olivee Floral grew, Karla began to view flowers as a medium for art, not just for traditional events. Now, she works with brands like Vogue, Birkenstock, and Nike, often being sought out because of the strong professional relationships she’s built and the unique design aesthetic she’s developed. Join us as we chat with Karla about: the significance of using locally grown and sustainable flowers for funeral arrangements addressing the challenges and taboos surrounding discussions of funeral flowers in society innovative approaches to creating sustainable funeral flower designs without floral foam the role of florists in educating families about sustainable options and practices the potential for changing perceptions of funeral flowers to make them more approachable the impact of creative and sustainable practices on the floral industry and communities This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

Botanical Brouhaha Podcast

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Ep. 133: Farewell Flowers: Sustainable Options for Funeral Flowers 1:05:19

25 dagen geleden1:05:19

1:05:19

A Vision for Sustainable Funeral Flowers In today's BB Podcast episode (No. 133), we're visiting with Carole Patilla, co-founder of the Farewell Flowers Directory and owner of Tuckshop Flowers . She joined forces with Gill Hodgson, founder of Flowers from the Farm , to address a need in the floral industry that is often overlooked and avoided — sustainable funeral flowers. This conversation will be helpful for you if: 1) you're unsure how to execute your vision to create funeral flowers without traditional flower foam and single-use plastics or 2) you're struggling to educate clients (and funeral directors) about the importance of sustainable funeral flowers. Carole shares her experiences working with local funeral homes, highlighting how they have embraced innovative approaches to funerals that reflect the wishes of families for personalized services that prioritize sustainable practices. Practical Tips for Creating Sustainable Designs Carole shares her experiences creating foam free funeral arrangements that can adapt to different surfaces, such as curved caskets lids. She challenges the notion that certain practices are set in stone simply because they have always been done that way. She believes strongly that florists have the power to set their own rules and standards in business. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

Botanical Brouhaha Podcast

1
Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers 59:26

17 weeks geleden59:26

59:26

In today's BB Podcast episode (No. 132), we're visiting with Layla Robinson , a creative force in the flower industry known for her specialization in dried flower arrangements and installations. This conversation is specifically for you if: 1) you're interested in dried flowers or 2) you're struggling to find your niche in the floral industry. Layla's journey into the flower industry began over 15 years ago with fresh flowers. Living in the UK, she was inspired by the "buy local" movement and saw an opportunity to start a business that could be managed alongside raising her children. However, the challenges of growing, harvesting, arranging, and marketing fresh flowers while managing small children soon became apparent. To extend her offerings throughout the year, especially during the cold Welsh winters, Layla began exploring dried flowers. She started foraging for materials like ivy, dried hydrangeas, and rose hips to create winter wreaths and arrangements. This exploration led her to appreciate the beauty and versatility of dried flowers, which allowed her to take her time with arrangements while her children played around her. The COVID-19 pandemic was a pivotal moment for Layla. The cancellation of a wedding she had been planning for a year made her realize that the pressure of fresh flowers was no longer what she wanted. She decided to fully commit to dried flowers, a significant leap that brought her a sense of freedom and joy. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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We're visiting with Jen Lagedrost Cavender, owner of Nectar & Bloom . After studying English and creative writing in college, Jen found herself teaching Literature and Creative Writing at a university. But, she felt something was missing and longed to reconnect with her creative side. Inspired by women business owners in the floral industry, she decided to explore flowers as a viable business model. Ultimately, Jen found fulfillment by aligning her work with her passions for flowers and writing. She created a business model that resonates with her values and allows her to express her creativity. She believes strongly in the importance of self-care and creating space for rest and introspection. And she’s created various avenues to teach, encourage, and support floral designers and creative business owners in pursuing self-care in order create a sustainable career. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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22 weeks geleden1:11:33

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We're visiting with Cameron Hardesty, owner of Poppy , a wedding floral business based in the Washington, DC area that has seen rapid growth and success. A transformative experience volunteering at the White House ignited Cameron's passion. We walk through her transition from a career in corporate communications to becoming the founder of a company that empowers nearly 900 freelance floral designers, offering them flexibility and opportunities to showcase their creativity. If you've ever wondered what it takes to move a business idea from concept to execution and then scale it quickly, you'll find this conversation enlightening. Cameron shares insights into the fundraising journey, including participation in the Techstars Accelerator program and raising $1.65 million+ in seed funding. She's keen on sharing the knowledge and experiences she's gained over the years in hopes of supporting and encouraging others. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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47:09

In today’s episode, we’re visiting with flower farmer Grant Winkelmann, owner of Winkelmann Flowers , in Lindale, Texas. Grant shares not only how he’s built a farm producing sought-after blooms, but he also shares what it took to pull off his family’s recent relocation to a new farm. Grant discusses the challenges of moving, including the logistical hurdles and the emotional impact of leaving behind a supportive community. He shares insights into his farming techniques, the importance of his partnership with his wife Carrington, who runs a floral design business called The Farmer & I , and their collaborative efforts in the flower industry. This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more . You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Sullivan Owen's journey into the floral industry is as unique as her designs. With a background in retail merchandising, Sullivan transitioned into floristry in 2009 while planning her own wedding. Her distinct style and dedication quickly earned her recognition, leading to a successful career in luxury weddings. However, the COVID-19 pandemic brought significant changes, prompting Sullivan to explore new creative outlets, including gardening and ceramics. In this episode, we catch up with Sullivan just in time for the inaugural release of her new vase collection which leads to a fascinating conversation about the behind-the-scenes process of developing a product and bringing it to market. This episode will definitely get you thinking about that dream you've held close and wondered if it's feasible! This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com , and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill . This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.…

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Ep. 132: How Layla Robinson Found Her Niche in Dried Flowers